WARRANT

THESE SECURITIES HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1993, AS
AMENDED AND MAY NOT BE SOLD, PLEDGED OR OTHERWISE TRANSFERRED UNLESS (A)
COVERED BY AN EFFECTIVE REGISTRATION STATEMENT UNDER SUCH ACT, (B) IN
COMPLIANCE WITH RULE 144 UNDER SUCH ACT, OR (C) THE COMPANY HAS BEEN FURNISHED
WITH AN OPINION OF COUNSEL REASONABLY ACCEPTABLE TO THE COMPANY THAT NO
REGISTRATION IS REQUIRED BY SUCH TRANSFER.

                                    1,976 Shares of Series C Preferred Stock

                                    Warrant

         This Warrant certifies that for value received MONTGOMERY SECURITIES,
or registered assigns (the "Holder"), is entitled at any time before 5:00 p.m.,
California time, on November 14, 1999 to purchase from WILD OATS MARKETS, INC.,
a Delaware corporation (the "Company"), one thousand nine hundred seventy six
(1,976) shares of the fully paid and non-assessable series C Preferred Stock
of the Company ("Preferred Stock") as constituted on the date hereof (the
"Issuance Date"), at price of $37.905 per share (the "Exercise Price"), subject
to the conditions set forth herein.

         The Holder may exercise the Warrant, in whole or in part, at any time
or from time to time, prior to its expiration, on any business day, by
delivering a written notice to the Company at the offices of the Company,
exercising the Warrant and specifying (i) the total number of shares of
Preferred Stock the Holder will purchase pursuant to such exercise and (ii) a
place and date not less than one nor more than twenty business days from the
date of the notice for the closing of such purchase.  At any closing, the
Holder will surrender the Warrant and make payment to the Company of the
aggregate Exercise Price for the shares of Preferred Stock so purchased, by
bank, cashier's or certified check and the Company will deliver to the Holder a
certificate or certificates for the number of shares of Preferred Stock
issuable upon such exercise, together with cash, in lieu of any fraction of a
number of shares of Preferred Stock issuable upon such exercise shall be issued
by the Company to the Holder thereof.

         The Holder shall have the right to require the Company to convert this
Warrant (in whole but not in part), at any time prior to its expiration, into
shares of Preferred Stock as provided for in this paragraph.  Upon exercise of
this conversion right, the Company shall deliver to the Holder (without payment
by the Holder of any exercise price) that number of shares of Preferred Stock
equal to the quotient obtained by dividing (x) the value of the Warrant at the
time the right is exercised (determined by subtracting the aggregate Exercise
Price for the shares of Preferred Stock in effect immediately prior to the
exercise of the right from the aggregate Fair Market Value for such shares
immediately prior to the exercise of the right) by (y) the Fair Market Value of
one share of Preferred Stock immediately prior to the exercise of the
conversion right.  The conversion right may be exercised, by the Holder, at
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any time or from time to time, prior to its expiration, on any business day by
delivering a written notice to the Company at the offices of the Company,
exercising the right and specifying the total number of shares of Preferred
Stock the Holder will purchase pursuant to such conversion and a place and date
not less than one nor more than twenty business days from the date of the
notice of the closing of such purchase.  At any closing under this paragraph,
the Holder will surrender the Warrant and the Company will deliver to the
Holder a certificate or certificates for the number of shares of Preferred
Stock issuable upon such conversion, together with cash in lieu of any fraction
of a share.  Fair Market Value of a share of Preferred Stock as of any date
shall mean the Fair Market Value of a share of the Company's Common Stock as of
such date multiplied by the number of shares of Common Stock into which a share
of Preferred Stock is convertible.  The Fair market Value of a share of Common
Stock shall be the public offering price of the Common Stock, or if not
publicly traded, then as determined in good faith by the Company's Board of
Directors upon review of relevant factors; provided, however, that if the
determination date is the date on which the Company's Common Stock is first
sold to the public by the Company in a firm commitment public offering under
the Securities Act of 1933, as amended, then the initial public offering price
at which the Common Stock is sold shall be deemed to be the Fair Market Value
of the Common Stock on such date.

         In the event that pursuant to the Company's Certificate of
Incorporation, an event causing automatic conversion or redemption of the
Preferred Stock shall have occurred prior to the exercise of this Warrant, in
whole or in part, then this Warrant shall be exercisable for the number of
shares of Common Stock of the Company which would have been received if this
Warrant had been exercised in full and the Preferred Stock received thereupon
had been simultaneously converted into Common Stock immediately prior to such
event.  In this regard, references to "Preferred Stock" shall include such
"Common Stock" unless the context otherwise requires.

         The Holder of this Warrant shall be entitled to the same registration
rights set forth in the Series C Preferred Stock Purchase Agreement dated as of
November 14, 1994 between the Holder and the Company with respect to the Common
Stock issuable upon conversion of the Preferred Stock.

         Upon due presentation for the registration of transfer of this
Warrant, Warrants of like tenor and evidencing in the aggregate a right to
purchase a like number of shares of Preferred Stock shall be issued to the
transferee(s) in exchange for this Warrant.

         The Company may deem and treat the registered Holder(s) hereof as the
absolute owner(s) of this Warrant (notwithstanding any notation of ownership or
other writing hereon made by anyone), for the purpose of any exercise or
conversion hereof, of any distribution to the Holder(s) hereof, and for all
other purposes, and the Company shall not be affected by any notice to the
contrary.  The Warrant does not entitle any Holder hereof to any rights of a
stockholder of the Company.
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         IN WITNESS WHEREOF, the undersigned has caused this Warrant to be
signed by its President and by its Secretary and has caused its corporate seal
to be affixed hereunto or imprinted hereon.

Dated: November 14, 1994                             Wild Oats Markets, Inc.
                                                     1668 Valtec Lane
                                                     Boulder, CO 80304

(Document shows signatures for Wild Oats Markets, Inc. of Michael C. Gilliland,
President and Elizabeth C. Cook, Secretary)


Source: OneCLE Business Contracts.