PROMISSORY NOTE


$1,390,887.40______________                                San Diego, California
                                                               February 28, 2000



         FOR VALUE RECEIVED, the undersigned hereby unconditionally promises to
pay to the order of WEBSIDESTORY, INC., a California corporation (the
"Company"), at 10182 Telesis Court, Sixth Floor, San Diego, California, or at
such other place as the holder hereof may designate in writing, in lawful money
of the United States of America and in immediately available funds, the
principal sum of One Million Three Hundred Ninety Thousand Eight Hundred Eighty
Seven Dollars and Forty Cents ($1,390,887.40) together with interest accrued
from the date hereof on the unpaid principal at the rate of 6.5% per annum, or
the maximum rate permissible by law (which under the laws of the State of
California shall be deemed to be the laws relating to permissible rates of
interest on commercial loans), whichever is less, as follows:


PRINCIPAL REPAYMENT. The outstanding principal amount hereunder shall be due and
payable in full on February 27, 2004; and


INTEREST PAYMENTS. Interest shall be payable annually in arrears and shall be
calculated on the basis of a 360-day year for the actual number of days elapsed;


provided, however, that one twenty-fourth (1/24th) of the principal payment and
all accrued interest of this Note will be forgiven on a monthly basis commencing
April 1, 2000 through March 1, 2002, unless the undersigned has voluntarily
resigned as an employee of Holder, in which case forgiveness of the payment
obligations shall discontinue and the balance of the Principal of this Note and
shall be payable on February 27, 2004 and Interest thereon shall be payable as
set forth above; provided further, however, that all payment obligations of
Principal and Interest of this Note shall be immediately be forgiven in full,
and this Note will be returned promptly to the undersigned, if and when any of
the following events occur: (1) a Change of Control or Constructive Termination
as defined in the Employment Agreement between Maker and the undersigned dated
February 28, 2000 or (2) the Holder has cash and cash equivalents equal to or
exceeding four million dollars ($4,000,000); provided further, however, that if
Holder shall have completed an initial public offering of its equity securities
prior to the occurrence of the Liquidity Condition described in (2) above,
accelerated forgiveness of the payment obligations because of (2), above, shall
not occur assuming such offering is completed by such date.


         This Note may be prepaid at any time without penalty. All money paid
toward the satisfaction of this Note shall be applied first to the payment of
interest as required hereunder and then to the retirement of the principal.

         The full amount of this Note is secured by a pledge of shares of Common
Stock of the Company, and is subject to all of the terms and provisions of the
Early Exercise Stock Purchase


                                       1
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Agreement and Stock Pledge Agreement of even date herewith between the
undersigned and the Company.

         The undersigned hereby represents and agrees that the amounts due under
this Note are not consumer debt, and are not incurred primarily for personal,
family or household purposes, but are for business and commercial purposes only.

         The undersigned hereby waives presentment, protest and notice of
protest, demand for payment, notice of dishonor and all other notices or demands
in connection with the delivery, acceptance, performance, default or endorsement
of this Note.

         The holder hereof shall be entitled to recover, and the undersigned
agrees to pay when incurred, all costs and expenses of collection of this Note,
including without limitation, reasonable attorneys' fees.

         This Note shall be governed by, and construed, enforced and interpreted
in accordance with, the laws of the State of California, excluding conflict of
laws principles that would cause the application of laws of any other
jurisdiction.



                                       Signed   /s/ JOHN J. HENTRICH

Source: OneCLE Business Contracts.