WEBSIDESTORY, INC.
                            STOCK OPTION GRANT NOTICE
                          (2000 EQUITY INCENTIVE PLAN)


WebSideStory, Inc. (the "Company"), pursuant to its 2000 Equity Incentive Plan
(the "Plan"), hereby grants to Optionholder an option to purchase the number of
shares of the Company's Common Stock set forth below. This option is subject to
all of the terms and conditions as set forth herein and in the Plan (a copy of
which has been made available to all employees), and in the Notice of Exercise
and Stock Option Agreement, both of which are attached hereto and incorporated
herein in their entirety.

Optionholder:                               Randall Broberg
Date of Grant:                              April 10, 2000
Vesting Commencement Date:                  April 10, 2000
Number of Shares Subject to Option:         400,000
Exercise Price (Per Share):                 $0.34
Total Exercise Price:                       $136,000.00
Expiration Date:                            04/09/2010

TYPE OF GRANT:     [X] Incentive Stock Option(1)   [ ] Nonstatutory Stock Option

EXERCISE SCHEDULE: [X] Same as Vesting Schedule    [ ]  Early Exercise Permitted

VESTING SCHEDULE:  Vesting as provided in employment agreement with employee.

PAYMENT:           By one or a combination of the following items (described in
                   the Stock Option Agreement):

                          By cash or check
                          Pursuant to a Regulation T Program if the Shares are
                          publicly traded
                          By delivery of already-owned shares if the Shares are
                          publicly traded


ADDITIONAL TERMS/ACKNOWLEDGEMENTS: The undersigned Optionholder acknowledges
receipt of, and understands and agrees to, this Grant Notice, the Stock Option
Agreement and the Plan. Optionholder further acknowledges that as of the Date of
Grant, this Grant Notice, the Stock Option Agreement and the Plan set forth the
entire understanding between Optionholder and the Company regarding the
acquisition of stock in the Company and supersede all prior oral and written
agreements on that subject with the exception of (i) options previously granted
and delivered to Optionholder under the Plan, and (ii) the following agreements
only:

        OTHER AGREEMENTS:
                                        ----------------------------------------

                                        ----------------------------------------


WEBSIDESTORY, INC.                           OPTIONHOLDER:


By: /s/ JOHN HENTRICH                        /s/ RANDALL BROBERG
   --------------------------------          -----------------------------------
              Signature                                   Signature

Title: Chief Executive Officer               Date:
      -----------------------------               ------------------------------

Date:
     ------------------------------

ATTACHMENTS: Stock Option Agreement, 2000 Equity Incentive Plan and Notice of
Exercise


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(1) If this is an incentive stock option, it (plus your other outstanding
incentive stock options) cannot be first exercisable for more than $100,000 in
any calendar year. Any excess over $100,000 is a nonstatutory stock option.
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                                  ATTACHMENT I

                             STOCK OPTION AGREEMENT

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                                  ATTACHMENT II

                           2000 EQUITY INCENTIVE PLAN


See company Intranet.

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                                 ATTACHMENT III

                               NOTICE OF EXERCISE

Source: OneCLE Business Contracts.