THIS EMPLOYMENT AGREEMENT (the "Agreement") is made as of this 31st day of
August, 2000, by and between ORC Consumer, Inc., a Delaware corporation (the
"Company"), Opinion Research Corporation, a Delaware corporation ("ORC") and
Gary M. Cotter (the "Executive").

                             W I T N E S S E T H:
                             - - - - - - - - - -

     WHEREAS, the Company believes that it would benefit from the application of
the Executive's particular and unique skill, experience and background, and
wishes to employ the Executive as an executive of the Company; and

     WHEREAS, the parties desire by this Agreement to set forth the terms and
conditions of the employment relationship between the Company, ORC and the

     NOW, THEREFORE, in consideration of the foregoing and the mutual covenants
in this Agreement, the Company, ORC and the Executive agree as follows:

1.   Employment and Duties.

(a)       The Company hereby employs the Executive as an executive on the terms
and conditions provided in this Agreement, and the Executive agrees to accept
such employment subject to the terms and conditions of this Agreement. The
Executive shall serve in such executive position with the Company or ORC as
shall from time to time be determined by the Board of Directors of the Company
(the "Board") or the Chief Executive Officer of ORC, as applicable. The
Executive shall have such executive duties and responsibilities as shall from
time to time be determined by the Board or the Chief Executive Officer of ORC,
as applicable.

(b)       The Executive agrees to devote his best efforts and substantially all
of his business time, attention, energy and skill to performing his duties
hereunder. Provided that such activities shall not violate any provision of this
Agreement or the Agreement Not To Compete of even date herewith among the
Executive, the Company and ORC (the "Non-Compete Agreement") or materially
interfere with the performance of his duties hereunder, nothing herein

shall prohibit the Executive (i) from engaging in charitable, civic, fraternal,
or trade group activities, (ii) from writing academic, trade or mainstream
papers or other publishable books, or (iii) from investing his assets in other
entities or business ventures.

(c)            Without the Company's or ORC's prior consent, the Executive shall
not knowingly obtain goods or services or otherwise deal on behalf of the
Company or ORC with any business or entity in which the Executive or a member of
his family has a financial interest or from which the Executive or a member of
his immediate family may derive a financial benefit as a result of such
transaction, except that this prohibition shall not apply to any public company
in which the Executive or a member of his family owns less than three percent of
the outstanding stock.

2.   Term.  The term of this Agreement shall commence on the date hereof and
shall terminate three years from the date hereof (the "Term"), unless
extended by mutual agreement of the parties or earlier terminated in accordance
with the terms of this Agreement.

3.   Compensation.  As compensation for performing the services required by
this Agreement, the Company shall pay to the Executive an annual salary ("Annual
Salary") of One Hundred Twenty-Five Thousand Dollars ($125,000), payable in
equal installments pursuant to the Company's customary payroll procedures in
effect for its executive personnel at the time of payment, but in no event less
frequently than monthly, subject to withholding for applicable federal, state,
and local taxes.

4.   Executive Benefits.  During the term of this Agreement the Executive and
his eligible dependents shall have the right to participate in any retirement
plans (qualified and non-qualified), pension or welfare, stock option or other
plans, life, health and disability insurance, cafeteria plans, or other benefit
plan or program that has been or is hereafter adopted by the Company (or in
which the Company participates), according to the terms of such plan or program;
provided, however, that, for a period of one year from the date hereof, such

benefit plans shall be provided to the Executive at a level no less than
the benefits he was otherwise receiving as an employee of C/J Research, Inc.
prior to the commencement of his employment hereunder.

5.   Vacation and Leaves of Absence.  The Executive shall be entitled to 20
vacation days during each calendar year.  Any vacation days that are not taken
in a given calendar year shall not accrue or carry over from year to year.  Upon
any termination of this Agreement for any reason whatsoever, accrued and unused
vacation for the year in which this Agreement terminates will be paid to the
Executive within 10 days of such termination based on his Annual Salary in
effect on the date of such termination.  In addition, the Executive may be
granted leaves of absence with or without pay for such reasons as the Board in
its sole and absolute discretion may determine, and shall be entitled to the
same sick leave and holidays provided to other senior executives of the Company.

6.   Expenses.  The Executive shall be promptly reimbursed against presentation
of vouchers or receipts for all reasonable and necessary expenses incurred by
him in connection with the performance of business-related duties.

7.   Termination.

(a)       Termination by the Company For Cause.  The Company may terminate this
Agreement prior to its expiration date for "Cause". In such event, the Executive
shall be paid for his services hereunder only his Annual Salary up to the
effective date of such termination. For purposes of this Section 7, Cause shall
mean (i) an act of dishonesty by the Executive constituting a felony or
resulting or intended to result in gain to, or personal enrichment of, the
Executive at the Company's expense, (ii) the engaging by the Executive in
misconduct which is demonstrably injurious to the Company, (iii) the refusal of
the Executive substantially to perform his duties hereunder (other than as a
result of disability), (iv) the violation of any reasonable express direction of
the Board or of any reasonable rule, regulation, policy or plan established by

the Company from time to time which governs the Executive in the performance of
his work (other than an isolated, insubstantial, and inadvertent action that is
not taken in bad faith and is remedied by the Executive after receipt of notice
thereof from the Company), (v) the use by the Executive of any illegal
substance, or the use by the Executive of alcohol or any controlled substance to
an extent that it interferes with the performance of the Executive's duties
under this Agreement, and (vi) the substantial breach by the Executive of his
obligations in this Agreement or in the Non-Compete Agreement.

(b)       Termination by the Executive for Good Reason.  The Executive may
terminate this Agreement prior to the expiration of the Term for "Good Reason."
For purposes of this Agreement, "Good Reason"means (1) the assignment to the
Executive of any duties materially inconsistent with Paragraph 1(a) of this
Agreement, or any other action by the Company that results in a diminution of
the Executive's position, duties, authority or responsibility, other than an
isolated, insubstantial and inadvertent action that is not taken in bad faith
and is remedied by the Company after receipt of notice thereof from Executive,
(2) any requirement by the Company that the Executive's services be rendered
primarily at a location or locations other than the greater Chicago metropolitan
area and for other than a de minimis period of time; (3) the failure of the
Company to pay the Executive's Annual Salary or other material breach by the
Company that is not remedied by the Company promptly after receipt of notice
thereof from the Executive (and in any event, within 30 calendar days after
receipt of such written notice). A termination of employment by the Executive
for Good Reason shall be effectuated by giving the Company written notice of the
termination within 30 days of the event constituting Good Reason, setting forth
in reasonable detail the specific conduct of the Company constituting Good

(c)       Termination by the Executive (Other than Good Reason).  The Executive
may terminate this Agreement (other than for Good Reason) upon 60 days written
notice to the

Company (during which period the Executive shall, if requested in writing by the
Company, continue to perform his duties as specified under this Agreement). In
such event, the Executive shall be paid only his Annual Salary (and accrued
vacation under Paragraph 5) for his services hereunder up to the effective date
of such termination.

(d)       Disability.  The Company may terminate this Agreement due to the
Executive's illness, physical or mental disability, or other incapacity, in
accordance with the Company's disability practices and policies in effect from
time to time; provided, however, that no such termination may occur unless and
until the Executive has not performed such Executive's duties under this
Agreement due to such illness, disability or other incapacity for at least six
months. However, prior to such a termination of this Agreement, the Executive
shall not be entitled to his Annual Salary during any period during which the
Executive is receiving sick pay or short-term disability payments from the
Company, or long-term disability insurance payments under the Company's long
term disability insurance plan.

(e)       Death.  This Agreement shall terminate on the date of the Executive's
death. In such event the Executive's estate shall be paid his Annual Salary for
the remainder of the month in which such termination occurs.

(f)       Severance Obligations.  If (1) the Company terminates the Executive's
employment (other than pursuant to Paragraph 7(a), 7(d) or 7(e), or (2) the
Executive terminates his employment pursuant to Paragraph 7(b), the Executive
shall be entitled to the continuation of his Annual Salary for the greater of
(i) one year from the date of such termination or (ii) the remainder of the
Term, payable in equal installments in accordance with the Company's payroll
policy from time to time in effect.

8.        Prior Agreements, Conflicts of Interest.  The Executive represents
to the Company that (a) there are no restrictions, agreements or understandings,
oral or written, to which the Executive is a party or by which the Executive is
bound that prevent or make unlawful the

Executive's execution or performance of this Agreement; (b) none of the
information supplied by the Executive to the Company or any representative of
the Company in connection with the Executive's employment by the Company
misstated a material fact or omitted information necessary to make the
information supplied not materially misleading; and (c) the Executive does not
have any business or other relationship that creates a conflict between the
interests of the Executive and the Company.

9.   Company Property.  All materials or data of any kind furnished to the
Executive by the Company, or developed by the Executive on behalf of the
Company, or at the direction of the Company, or for the use of the Company, or
otherwise in connection with the Executive's employment hereunder, are and shall
remain the sole and confidential property of the Company, whichever applicable;
if the Company requests the return of such materials at any time during, at or
after the termination of the Executive's employment, the Executive shall
immediately deliver the same to the Company.

10.  ORC as Surety.  It is hereby agreed that ORC shall guarantee the
obligations of the Company to the Executive as surety.

11.  Miscellaneous.

(a)       Integration; Amendment.  This Agreement, together with the Non-Compete
Agreement, constitutes the entire agreement between the parties hereto with
respect to the employment matters set forth herein. No amendments or additions
to this Agreement shall be binding unless in writing and signed by all parties

(b)       Assignability.  The Company may assign its rights and obligations
under this Agreement to ORC, in which event ORC shall be the Executive's

(c)       Severability.  If any part of this Agreement is contrary to,
prohibited by, or deemed invalid under applicable law or regulations, such
provision shall be inapplicable and

deemed omitted to the extent so contrary, prohibited, or invalid, but the
remainder of this Agreement shall not be invalid and shall be given full force
and effect so far as possible.

(d)       Waivers.  The failure or delay of any party at any time to require
performance by the other party of any provision of this Agreement, even if
known, shall not affect the right of such party to require performance of that
provision or to exercise any right, power, or remedy hereunder, and any waiver
by any party of any breach of any provision of this Agreement shall not be
construed as a waiver of any continuing or succeeding breach of such provision,
a waiver of the provision itself, or a waiver of any right, power, or remedy
under this Agreement. No notice to or demand on any party in any case shall, of
itself, entitle such party to the other or further notice or demand in similar
or other circumstances.

(e)       Burden and Benefit.  This Agreement shall be binding upon and inure
to the benefit of the parties hereto and their respective successors and

(f)       Arbitration.  Any dispute, controversy or claim arising out of or
related to this Agreement or breach thereof, or its interpretation, shall be
settled by binding arbitration before three arbitrators pursuant to the rules of
the American Arbitration Association in Chicago, Illinois, or such other
location agreed to by the parties, and judgment upon the award rendered by the
arbitrator or arbitrators may be entered in any court having jurisdiction
thereof. The arbitrators shall be selected by a joint agreement of the parties,
provided that if they do not so agree within 10 days of the date of the request
for arbitration, the selection shall be made pursuant to the rules of the
American Arbitration Association. Such disputes, controversies or claims shall
be subject to arbitration upon written demand of either party. Arbitration shall
be commenced immediately upon presentation of such written demand to all
interested parties. Notice of demand for arbitration shall be filed in writing
with the other party to the Agreement and with the American Arbitration
Association. The non-prevailing party shall pay all of the expenses of each
party to the arbitration, including the expenses of the arbitrators and

attorney's fees. Nothing in this agreement shall prevent the parties hereto from
settling any dispute by mutual agreement at any time.

(g)       Governing Law; Headings.  This Agreement and its construction,
performance, and enforceability shall be governed by, and construed in
accordance with, the laws of the State of Illinois. Headings and titles herein
are included solely for convenience and shall not affect, or be used in
connection with, the interpretation of this Agreement.

(h)       Notices. All notices, requests, demands and other communications
required or permitted under this Agreement shall be in writing and shall be
deemed to have been duly given, made and received only when delivered
(personally, by courier service such as Federal Express, or by other messenger
or by facsimile transmission and followed promptly by mail) or four days
following the day when deposited in the United States mails, registered or
certified mail, postage prepaid, return receipt requested, addressed as set
forth below:

(i)         If to the Executive:
            Gary M. Cotter
            3150 Salt Creek Lane
            Arlington Heights, IL 60005
            Telephone: 847-253-1100
            Telecopier: 847-253-1587

            If to the Company or ORC:

            23 Orchard Road
            Skillman, NJ 08558
            Attention: John F. Short
            Telephone: 908-281-5100
            Telecopier: 908-281-5105

            With a copy to:

            David Gitlin, Esquire
            Wolf, Block, Schorr and Solis-Cohen LLP
            1650 Arch Street - 22nd Floor
            Philadelphia, PA 19103
            Telephone: 215-977-2284

            Telecopier: 215-977-2740

     Any party may alter the address to which communications or copies are to be
sent by giving notice of  such change of address in conformity with the
provisions of this paragraph for the giving of notice.

     IN WITNESS WHEREOF, the parties have duly executed this Agreement as of the
date first above written.
                              ORC CONSUMER, INC.

                              By: /s/ Kevin P. Croke
                                      Name:  Kevin P. Croke
                                      Title: Secretary

                              /s/ Gary M. Cotter  (SEAL)
                              Gary M. Cotter

                              OPINION RESEARCH CORPORATION

                              By: /s/ Douglas L. Cox
                                    Name: Douglas L. Cox
                                    Title: Chief Executive Officer

Source: OneCLE Business Contracts.