FORM OF MEDIA ARTS GROUP, INC.
                  CONSULTANT NONQUALIFIED STOCK OPTION AGREEMENT



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                             MEDIA ARTS GROUP, INC.
                CONSULTANT NONQUALIFIED STOCK OPTION AGREEMENT


          THIS NONQUALIFIED STOCK OPTION AGREEMENT (this "Agreement"), is
made and entered into as of ____________ between MEDIA ARTS GROUP, INC., a
Delaware corporation (the "Company"), and _________________ ("Optionee").

          THE PARTIES AGREE AS FOLLOWS:

          1.   Grant of Option; Effective Date.

               1.1  GRANT.  The Company hereby grants to Optionee a
NONQUALIFIED stock option (the "NQO") to purchase all or any part of an
aggregate of _______ shares (the "NQO Shares") of the Company's common stock
("Common Stock") on the terms and conditions set forth herein.

               1.2  EFFECTIVE DATE.  The effective date of this NQO is
_____________ ("Effective Date").

          2.   EXERCISE PRICE.  The exercise price for purchase of the shares
of Common Stock covered by this NQO shall be $____ per share.

          3.   TERM.  Subject to Section 5.2, this NQO shall expire on the
tenth anniversary of the Effective Date.

          4.   ADJUSTMENT OF NQOS.  The Company shall adjust the number and
kind of shares and the exercise price thereof in the event of any merger,
reorganization, consolidation, recapitalization, stock dividend, stock split,
spin-off, sale of substantial assets, or other change in corporate structure
affecting the Common Stock; provided, that the number of shares subject to
this NQO shall always be rounded down to the nearest whole number.

          5.   EXERCISE OF OPTIONS.

               5.1  TIME OF EXERCISE.  This NQO shall be exercisable with
respect to 100% of the NQO Shares commencing on __________.


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               5.2  EXERCISE AFTER TERMINATION OF CONSULTANT STATUS.  In the
event that Optionee ceases to be a consultant of the Company or any of its
subsidiaries for any reason other than death or permanent disability, this
NQO may be exercised at any time within three months after the date of
termination (but in no event after the expiration date of this NQO), but not
thereafter.  If Optionee's termination is due to death or permanent
disability, or Optionee dies or becomes disabled within the period that this
NQO remains exercisable after termination, this NQO may be exercised by the
Optionee in the case of disability, by the Optionee's personal representative
or by the person to whom this NQO is transferred by will or the laws of
descent and distribution, at any time within one year after the death or one
year after the disability, as the case may be, of Optionee (but in no event
after the expiration of this NQO).

               5.3  MANNER OF EXERCISE.  Optionee may exercise this NQO, or
any portion of this NQO, by giving written notice to the Company at its
principal executive office, to the attention of the Secretary of the Company,
accompanied by a copy of the Stock Purchase Agreement in substantially the
form attached hereto as Exhibit 1 executed by Optionee (or at the option of
the Company such other form of stock purchase agreement as shall then be
acceptable to the Company), payment of the exercise price and payment of any
applicable withholding taxes.  The date the Company receives written notice
of an exercise hereunder accompanied by payment will be considered as the
date this NQO was exercised.

          Promptly after receipt of written notice of exercise of the NQO,
the Company shall, without stock issue or transfer taxes to the Optionee or
other person entitled to exercise, deliver to the Optionee or other person a
certificate or certificates for the requisite number of Shares.  The Optionee
or transferee of the Optionee shall not have any privileges as a shareholder
with respect to any NQO Shares covered by this NQO until the date of issuance
of a stock certificate.

               5.4  PAYMENT.  Payment in full, in cash, shall be made for all
NQO Shares purchased at the time written notice of exercise of the NQO is
given to the Company, and proceeds of any payment shall constitute general
funds of the Company.  At the time of exercise of the NQO (or at such later
time(s) as the Company may prescribe), the Optionee shall remit to the
Company


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all United States federal and state withholding taxes determined by the
Company to be applicable.

          6.   NONASSIGNABILITY OF NQO.  This NQO is not assignable or
transferable by Optionee except by will, the laws of descent and distribution
and to the extent approved by the Committee, pursuant to a qualified domestic
relations order as defined by the Code or the rules thereunder.  Except as
otherwise provided in Section 5.2 in the event of an Optionee's death or
disability, only the Optionee may exercise the NQO.  Any attempt to assign,
pledge, transfer, hypothecate or otherwise dispose of this NQO in a manner
not herein permitted, and any levy of execution, attachment or similar
process on this NQO, shall be null and void.

          7.   MARKET STANDOFF.  Optionee hereby agrees that if so requested
by the Company or any representative of the underwriters in connection with
any registration of the offering of the securities of the Company under the
Securities Act of 1933, as amended (the "Act"), Optionee shall not sell or
otherwise transfer any shares acquired upon exercise of this NQO (the
"Exercised Shares") for a period of up to 365 days following the effective
date of a Registration Statement filed under the Act.  The Company may impose
stop-transfer instructions with respect to the Exercised Shares subject to
the foregoing restrictions until the end of each such 365-day period.

          8.   RESTRICTION ON ISSUANCE OF SHARES.

               8.1  LEGALITY OF ISSUANCE.  The Company shall not be obligated
to sell or issue any Exercised Shares pursuant to this Agreement if such sale
or issuance, in the opinion of the Company and the Company's counsel, might
constitute a violation by the Company of any provision of law, including
without limitation the provisions of the Act.

               8.2  REGISTRATION OR QUALIFICATION OF SECURITIES.  The Company
may, but shall not be required to, register or qualify the sale of this NQO
or any Exercised Shares under the Act or any other applicable law.  The
Company shall not be obligated to take any affirmative action in order to
cause the grant or exercise of this option or the issuance or sale of any
Exercised Shares pursuant thereto to comply with any law.


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          9.   RESTRICTION ON TRANSFER.  Regardless of whether the sale of
the Exercised Shares has been registered under the Act or has been registered
or qualified under the securities laws of any state, the Company may impose
restrictions upon the sale, pledge or other transfer of Exercised Shares
(including the placement of appropriate legends on stock certificates) if, in
the judgment of the Company and the Company's counsel, such restrictions are
necessary or desirable in order to achieve compliance with the provisions of
the Act, the securities laws of any state, or any other law.

          10.  STOCK CERTIFICATE RESTRICTIVE LEGENDS.  Stock certificates
evidencing Exercised Shares may bear such restrictive legends as the Company
and the Company's counsel deem necessary or advisable under applicable law or
pursuant to this Agreement, including, without limitation, the following
legends:

               "The offering and sale of the securities represented hereby
          have not been registered under the Securities Act of 1933, as
          amended (the "Act"). Any transfer of such securities will be
          invalid unless a Registration Statement under the Act is in effect
          as to such transfer or in the opinion of counsel for the Company
          such registration is unnecessary in order for such transfer to
          comply with the Act."

               "The securities represented hereby are subject to restrictions
          on transfer for a period of 365 days following the effective date
          of a registration statement under the Act for an offering of the
          Company's securities as more fully provided in an agreement
          relating to the option to purchase such securities."

          11.  INFORMATION TO OPTIONEE.  During the period this NQO is
outstanding, the Company shall provide Optionee on an annual or other
periodic basis financial and other information regarding the Company in
accordance with Rule 260.140.41.2 promulgated under the California Corporate
Securities Law of 1968, if applicable.

          12.  ASSIGNMENT; BINDING EFFECT.  Subject to the limitations set
forth in this Agreement, this Agreement shall be binding upon and inure to
the benefit of the executors,


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administrators, heirs, legal representatives and successors of the parties
hereto; provided, however, that Optionee may not assign any of Optionee's
rights under this Agreement.

          13.  DAMAGES.  Optionee shall be liable to the Company for all
costs and damages, including incidental and consequential damages, resulting
from a disposition of shares which is not in conformity with the provisions
of this Agreement.

          14.  GOVERNING LAW.  This Agreement shall be governed by and
construed in accordance with the laws of the State of California applicable
to contracts entered into and wholly to be performed within the State of
California by California residents. The parties agree that the exclusive
jurisdiction and venue of any action with respect to this Agreement shall be
in the Superior Court of California for the County of San Jose or the United
States District Court for the Northern District of California, and each of
the parties hereby submits to the exclusive jurisdiction and venue of such
courts for the purpose of such action.  The parties agree that service of
process in any such action may be effected by delivery of the summons to the
parties in the manner provided for delivery of notices set forth in Section
15.

          15.  NOTICES.  All notices and other communications under this
Agreement shall be in writing.  Unless and until the Optionee is notified in
writing to the contrary, all notices, communications and documents directed
to the Company and related to the Agreement, if not delivered by hand, shall
be mailed, addressed as follows:

                    MEDIA ARTS GROUP, INC.
                    521 Charcot Avenue
                    San Jose, California  95131
                    Attn:  James F. Landrum, Jr.
                           Snr. Vice President & General Counsel

Unless and until the Company is notified in writing to the contrary, all
notices, communications and documents intended for the Optionee and related
to this Agreement, if not delivered by hand, shall be mailed to Optionee's
last known address as shown on the Company's books.  Notices and
communications shall be mailed by first class mail, postage prepaid;
documents shall be mailed by registered mail, return receipt requested,
postage


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prepaid.  All mailings and deliveries related to this Agreement shall be
deemed received only when actually received.

          IN WITNESS WHEREOF, the parties have executed this Agreement as of
the Effective Date.

                                      MEDIA ARTS GROUP, INC.


                                      By:___________________________________
                                         Chief Executive Officer & President


          The Optionee hereby accepts and agrees to be bound by all of the
terms and conditions of this Agreement.





          Optionee's spouse indicates by the execution of this NONQUALIFIED
Stock Option Agreement his/her consent to be bound by the terms thereof as to
his/her interests, whether as community property or otherwise, if any, in the
options granted hereunder, and in any Exercised Shares purchased pursuant to
this Agreement.


                               
                                         ___________________________________

EXHIBITS

Exhibit 1 from Section 5.3 Stock Purchase Agreement


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                       EXHIBIT 1 FROM SECTION 5.3 OF THE
                           MEDIA ARTS GROUP, INC.
                      NONQUALIFIED STOCK OPTION AGREEMENT


                           MEDIA ARTS GROUP, INC.
                          STOCK PURCHASE AGREEMENT

          THIS STOCK PURCHASE AGREEMENT (this "Agreement") is made and
entered into as of _________________, 199_, between MEDIA ARTS GROUP, INC., a
California corporation doing business in the State of California under the
name MAGI (the "Company"), and ___________ ("Purchaser").

          THE PARTIES AGREE AS FOLLOWS:

          1.   PURCHASE OF SHARES.  Pursuant to an NONQUALIFIED stock option
agreement ("Option Agreement") between the parties attached hereto as Exhibit
1, the Company hereby sells to Purchaser, and Purchaser hereby buys from the
Company, ______________ shares (the "Exercised Shares") of the Company's
Common Stock ("Common Stock") on the terms and conditions set forth herein
and in the Option Agreement, the terms and conditions of the Option Agreement
being hereby incorporated into this Agreement by reference.

          2.   PURCHASE PRICE.  Purchaser shall purchase the Exercised Shares
from the Company, and the Company shall sell the Exercised Shares to
Purchaser, at a price of $_______ per share (the "Exercise Price"), for a
total purchase price of $_____ (the "Purchase Price").

          3.   MANNER OF PAYMENT.  Purchaser shall pay the Purchase Price of
the Exercised Shares in cash.

          4.   STOCK CERTIFICATE RESTRICTIVE LEGENDS.  Stock certificates
evidencing Exercised Shares may bear such restrictive legends as the Company
and the Company's counsel deem necessary or advisable under applicable law or
pursuant to this Agreement, including without limitation, the following
legends:

               "The offering and sale of the securities represented hereby
          have not been registered under the Securities Act of 1933, as
          amended (the "Act"). Any transfer of such securities will be

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          invalid unless a Registration Statement under the Act is in effect
          as to such transfer or in the opinion of counsel for the Company
          such registration is unnecessary in order for such transfer to
          comply with the Act."

               "The securities represented hereby are subject to restrictions
          on transfer for a period of 365 days following the effective date
          of a registration statement under the Act for an offering of the
          Company's securities as more fully provided in an agreement
          relating to the option to purchase such securities."

          5.   REPRESENTATIONS, WARRANTIES, COVENANTS, AND ACKNOWLEDGMENTS OF
PURCHASER.  Purchaser hereby represents, warrants, covenants, acknowledges
and agrees that:

               5.1  INVESTMENT.  Purchaser is acquiring the Exercised Shares
for Purchaser's own account, and not for the account of any other person. 
Purchaser is acquiring the Exercised Shares for investment and not with a
view to distribution or resale thereof except in compliance with applicable
laws regulating securities.

               5.2  BUSINESS EXPERIENCE.  Purchaser is capable of evaluating
the merits and risks of Purchaser's investment in the Company evidenced by
the purchase of the Exercised Shares.

               5.3  RELATION OF COMPANY.  Purchaser is presently a consultant
or advisor to, the Company and in such capacity has become personally
familiar with the business, affairs, financial condition and results of
operations of the Company.


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               5.4  ACCESS TO INFORMATION.  Purchaser has had the opportunity
to ask questions of, and to receive answers from, appropriate executive
officers of the Company with respect to the terms and conditions of the
transactions contemplated hereby and with respect to the business, affairs,
financial condition, and results of operations of the Company.  Purchaser has
had access to such financial and other information as is necessary in order
for Purchaser to make a fully-informed decision as to investment in the
Company by way of purchase of the Exercised Shares, and has had the
opportunity to obtain any additional information necessary to verify any of
such information to which Purchaser has had access.

               5.5  SPECULATIVE INVESTMENT.  Purchaser's investment in the
Company represented by the Exercised Shares is highly speculative in nature
and is subject to a high degree of risk of loss in whole or in part.  The
amount of such investment is within Purchaser's risk capital means and is not
so great in relation to Purchaser's total financial resources as would
jeopardize the personal financial needs of Purchaser or Purchaser's family in
the event such investment were lost in whole or in part.

               5.6  REGISTRATION.  Purchaser may bear the economic risk of
investment for an indefinite period of time in the event the sale to
Purchaser of the Exercised Shares is not  registered under the Securities Act
of 1933, as amended (the "Act"), and the Exercised Shares cannot be
transferred by Purchaser unless such transfer is registered under the Act or
an exemption from such registration is available.  The Company has made no
agreements or covenants to register the transfer of any of the Shares under
the Act.  The Company has made no representations, warranties, or covenants
whatsoever as to whether any exemption from the Act, including without
limitation any exemption for limited sales in routine brokers' transactions
pursuant to Rule 144, will be available; if the exemption under Rule 144 is
available at all, it will not be available until at least two years after
payment of cash for the Exercised Shares and not then unless:  (a) a public
trading market then exists in the Company's common stock; (b) adequate
information as to the Company's financial and other affairs and operations is
then available to the public; and (c) all other terms and conditions of Rule
144 have been satisfied.


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               5.7  PUBLIC TRADING.  The Company has made no representation,
covenant or agreement as to whether there will continue to be a public market
for its Common Stock.

               5.8  TAX ADVICE.  The Company has made no warranties or
representations to Purchaser with respect to the income tax consequences of
the transactions contemplated by this Agreement or the Option Agreement and
Purchaser is in no manner relying on the Company or its representatives for
an assessment of such tax consequences.

          6.   BINDING EFFECT.  Subject to the limitations set forth in this
Agreement, this Agreement shall be binding upon, and inure to the benefit of,
the executors, administrators, heirs, legal representatives, successors and
assigns of the parties hereto.

          7.   TAXES.  The Company may require Purchaser to pay to the
Company, any applicable withholding taxes resulting from the purchase of
Exercised Shares hereunder or from the lapse of any restrictions imposed on
the Exercised Shares.

          8.   DAMAGES.  Purchaser shall be liable to the Company for all
costs and damages, including incidental and consequential damages, resulting
from a disposition of Exercised Shares which is not in conformity with the
provisions of this Agreement.

          9.   GOVERNING LAW.  This Agreement shall be governed by and
construed in accordance with the laws of the State of California applicable
to contracts entered into and wholly to be performed within the State of
California by California residents.  The parties agree that the exclusive
jurisdiction and venue of any action with respect to this Agreement shall be
in the Superior Court of California for the County of San Jose or the United
States District Court for the Northern District of California, and each of
the parties hereby submits to the exclusive jurisdiction and venue of such
courts for the purpose of such action.  The parties agree that service of
process in any such action may be effected by delivery of the summons to the
parties in the manner provided for delivery of notices set forth in Section
10.


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          10.  NOTICES.  All notices and other communications under this
Agreement shall be in writing.  Unless and until Purchaser is notified in
writing to the contrary, all notices, communications and documents directed
to the Company and related to the Agreement, if not delivered by hand, shall
be mailed, addressed as follows:

                    MEDIA ARTS GROUP, INC.
                    521 Charcot Ave.
                    San Jose, California  95131
                    Attn: James F. Landrum, Jr.
                    Snr. Vice President & General Counsel

Unless and until the Company is notified in writing to the contrary, all
notices, communications and documents intended for Purchaser and related to
this Agreement, if not delivered by hand, shall be mailed to Purchaser's last
known address as shown on the Company's books.  Notices and communications
shall be mailed by registered mail, return receipt requested, postage
prepaid.  All mailings and deliveries related to this Agreement shall be
deemed received only when actually received.


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     IN WITNESS WHEREOF, the parties hereto have executed this Agreement as
of the day and year first above written.


                                      MEDIA ARTS GROUP, INC.


                                      By ______________________________

                                      Title ___________________________

          Purchaser hereby accepts and agrees to be bound by all of the terms
and conditions of this Agreement.


                                      _________________________________
                                  

          Purchaser's spouse indicates by the execution of this Agreement her
consent to be bound by the terms herein as to her interests, whether as
community property or otherwise, if any, in the Exercised Shares hereby
purchased.

                                      _________________________________
                                      Purchaser's Spouse

EXHIBITS

Exhibit 1 from Section 1


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Source: OneCLE Business Contracts.