STRATEGIC MARKETING AGREEMENT

         THIS STRATEGIC MARKETING AGREEMENT (this "Agreement"), dated as of
December 20, 1999, is being entered into by and between BMG Music d/b/a BMG
Entertainment, a New York general partnership ("Group") and ARTISTdirect, Inc.,
a Delaware corporation ("Company"):

         WHEREAS, as of the date hereof, Group together with its Affiliates (as
defined below) is an active participant in the music industry;

         WHEREAS, Group and Company believe there are synergies between Group's
business and Company's business;

         WHEREAS, Group (or one of its Affiliates) has become a significant
equity owner in Company; and

         WHEREAS, Group and Company desire to set forth certain understandings
between them with respect to strategic marketing and other commitments which
each believes will advantage its business.

         NOW, THEREFORE, in consideration of the premises, covenants, agreements
and obligations hereinafter set forth and other good and valuable consideration,
the receipt and adequacy of which are hereby acknowledged, and intending to be
legally bound hereby, Company and Group hereby agree as follows.

         1. Certain Definitions. As used in this Agreement, the following terms
shall have the following meanings:

         (a) "Action" means any claim, action, suit, arbitration, inquiry,
proceeding, notice of violation, or investigation by or before any Governmental
Authority.

         (b) "Affiliate" means, with respect to any specified Person, any other
Person that directly, or indirectly through one or more intermediaries,
controls, is controlled by, or is under common control with, such specified
Person. Affiliates also include, with respect to Company, any other person in
which the Company or one of its Affiliates serves as a general partner or as a
trustee (or similar capacity). For purposes of this definition, "control"
(including "controlled by" and "under common control with") means, with respect
to the relationship between or among two or more Persons, the possession,
directly or indirectly, or as trustee, personal representative, or executor, of
the power to direct or cause the direction of the affairs or management of a
Person, whether through the ownership of voting securities, as trustee, personal
representative, or executor, by contract or otherwise, including, the ownership,
directly or indirectly, of securities having the power to elect a majority of
the board of directors or similar body governing the affairs of such Person.

         (c) "Business Days" means any day except a Saturday, Sunday or other
day on which banks are required or authorized by law to be closed in the City of
New York.

         (d) "Commencement Date" shall have the meaning set forth in paragraph 2
below.

         (e) "Company" shall have the meaning set forth in the preamble.



<PAGE>   2

                                       2



         (f) "Company Contact Person" shall have the meaning set forth in
paragraph 4(g) below.

         (g) "Content" means music and music related content related to a Group
Artist (i) made available by Group or its Affiliates for marketing and
promotional purposes to non-Affiliated Persons (e.g., materials related to new
artists and new releases, electronic press kits, music audio samples, music
digital downloads, cybercasts, photographs, album covers, concert film clips,
biographical information, promotional merchandise and similar materials), or
(ii) designated by Group, in its sole discretion, as "Content" for the purposes
of this Agreement.

         (h) "Controlled Affiliates", means any separately-branded or -imprinted
music label in which Group owns or holds, directly or indirectly, a fifty
percent or greater equity interest; provided, however, that a "50/50" joint
venture music label shall only be deemed a Controlled Affiliate if the
day-to-day management of such Controlled Affiliate is actually controlled,
directly or indirectly, by Group.

         (i) "Derived Analyses" means analyses created by or for Company or an
Affiliate thereof during the Term and (A) created primarily through the analysis
of Other Data and provided by Company or an Affiliate thereof to any
non-Affiliated Person (other than a Person who is featured on a web site
operated by Company or an Affiliate thereof and Company or an Affiliate thereof
is contractually prohibited from disclosing such Derived Analysis), or (B)
related solely to Group Data. Derived Analyses shall not include any individual
level data (i.e. data which would permit an entity to identify a single consumer
by his or her name or email address).

         (j) "Exclusive Content" means Content related to a Group Artist that
Group or its Affiliates makes available to Company or an Affiliate thereof
during the Term and with respect to which at least one of the following is true:
(i) such Content has not been and is not available (whether for online or
off-line use) and remains unavailable to any Person other than Company and/or
its Affiliates; (ii) such Content has not been and is not available (whether for
online or off-line use) and remains unavailable to any Person other than Company
and/or its Affiliates for a period of time to be agreed on a case-by-case basis
by, on the one hand, Company and/or its Affiliates and, on the other hand, Group
or its Affiliate providing such Content; or (iii) such Content has not been and
is not available and remains unavailable to any Person other than Company and/or
its Affiliates for online use, although it is made available to other Persons
solely for off-line use.

         (k) "Generally Available Content" means Content related to a Group
Artist that Group or a Controlled Affiliate thereof makes generally available
during the Term to Online Music Companies for use on web sites.

         (l) "Governmental Authority" means any national, federal, state,
municipal, local, or other government, governmental, regulatory, or
administrative authority, agency, or commission, or any court, tribunal, or
judicial or arbitral body.

         (m) "Group" shall have the meaning set forth in the preamble.

         (n) "Group Artist" means a recording artist who is, as of any date of
determination, subject to (i) an exclusive recording agreement (with customary
industry carve outs) with Group or an Affiliate of Group; (ii) an exclusive
license agreement (with customary


<PAGE>   3

                                       3



industry carve outs) with Group or an Affiliate of Group; or (iii) an
arrangement wherein Group or an Affiliate thereof exclusively distributes
product of such artist.

         (o) "Group Artist Site" means any web site (whether or not located on
the World Wide Web) owned or operated by Company or an Affiliate thereof that
(i) uses the name of, or predominantly features, a Group Artist, and (ii) is
owned or operated by Company or an Affiliate thereof as a result of the
substantial efforts during the Term of Group or an Affiliate thereof. For
purposes of clarity, any web site owned or operated by Company or an Affiliate
thereof pursuant to a written agreement or arrangement entered into by Company
or an Affiliate thereof prior to the Commencement Date shall not be a "Group
Artist Site"; provided, however, that if the Group Artist who is featured on
such web site (or an entity furnishing such Group Artist's services) agrees, as
a result of Group's or an Affiliate's thereof substantial efforts during the
Term, to extend such agreement or arrangement beyond the term thereof (as such
term exists as of the Commencement Date), then such web site shall be deemed a
"Group Artist Site" during such extension. Notwithstanding the foregoing, any
"Group Artist Site" shall cease to be a "Group Artist Site" upon the date the
applicable artist is no longer a Group Artist and has executed an exclusive
recording agreement (subject to customary carve outs in the recording industry)
with a Third Party.

         (p) "Group Contact Person" shall have the meaning set forth in
paragraph 3(d) below.

         (q) "Group Data" means any and all data collected by Company or an
Affiliate thereof (i) with respect to a consumer that registers with Company or
an Affiliate of Company through a Group Artist Site, (ii) with respect to any
transaction by a consumer related to a Group Artist Site or any transaction with
respect to product distributed by Group or an Affiliate thereof, and (iii) with
respect to any transaction by a consumer related to (A) a former Group Artist
Site, and (B) product distributed by the Group or Affiliate thereof.
Notwithstanding the foregoing, Group Data shall not include any data that
Company or an Affiliate thereof is prohibited from providing to Group or an
Affiliate thereof without such artist's consent (unless such consent has been
obtained) or a consumer's consent.

         (r) "Indemnitee" shall have the meaning specified in paragraph 9(a).

         (s) "Indemnitor" shall have meaning specified in paragraph 9(a).

         (t) "Law" means any international, national, federal, state,
provincial, municipal, local, or other statute, law, ordinance, regulation,
rule, code, order, or other requirement or rule of law.

         (u) "Licensed Content" shall have the meaning set forth in paragraph
7(a).

         (v) `Licensor Marks" shall have the meaning set forth in paragraph
7(c).

         (w) "Losses" means, with respect to any specified Person, all debts,
liabilities, obligations, losses, damages, claims, costs, expenses, amounts paid
in settlement, interest, awards, judgments, penalties, or fines of any kind,
nature, or description whatsoever (including all reasonable fees and
disbursements of counsel, accountants, experts, and consultants) suffered,
incurred, or sustained by such Person or to which such Person becomes subject
(including in connection with any Action brought or otherwise initiated by or on
behalf of such


<PAGE>   4

                                       4



Person, whether against an Indemnitor hereunder or any other Person), based
upon, resulting from, arising out of, or relating to any specified facts or
circumstances.

         (x) "Marketing Support" shall mean the following: (i) advertising
space, (ii) marketing services, (iii) promotional products or services, (iv)
Other Data, (v) Derived Analyses, and (vi) other marketing or promotional
products or services.

         (y) "Online Music Company" means any Person who engages, as more than
an incidental portion of its commercial activities, in the online sale of music
or music/artist-related merchandise or the online publication of music-related
content online.

         (z) "Other Data" means any and all data owned or controlled by Company
or an Affiliate thereof and made available by Company or an Affiliate thereof to
any Person, non-Affiliated to Company and shall specifically exclude (i) Group
Data, (ii) data owned by a Person non-Affiliated to Company, and (iii) data as
to a particular web site made available solely to the Person controlling the
rights to substantially all the content on such web site for example, an artist,
such artist's record label or a branding entity (e.g., "Dick Clark Presents").
Further, Other Data shall not include any data that Company or an Affiliate
thereof is prohibited from providing to Group or an Affiliate thereof without
such artist's or branding entity's consent (unless such consent has been
obtained) or a consumer's consent (unless such consent has been obtained).

         (aa) "Permitted Web Sites" shall have the meaning set forth in
paragraph 7(a) below.

         (bb) "Person" means any individual, partnership, firm, corporation,
limited liability company, joint venture, association, trust, unincorporated
organization, or other entity.

         (cc) "Representative" means, with respect to any specified Person, any
Affiliate, manager, director, officer, employee, agent, accountant, or counsel
of, or other Person empowered to act for, such Person.

         (dd) "Special Content" means Content related to a Group Artist (other
than Exclusive Content) that Group or its Affiliates makes available during the
Term and with respect to which at least one of the following is true: (i) such
Content has not been and is not available (whether for online or off-line use)
and remains unavailable except that it is made available to (A) Company and/or
its Affiliates and (B) a limited number of Online Music Companies (which may
include Affiliates of Group); (ii) such Content has not been and is not
available (whether for online or off-line use) and remains unavailable except
that it is made available to (A) Company and/or its Affiliates and (B) a limited
number of Online Music Companies (which may include Affiliates of Group) for a
period of time to be agreed on a case-by-case basis by, on the one hand, the
recipient of such Content and, on the other hand, Group or its Affiliate
providing such Content; or (iii) such Content has not been and is not available
and remains unavailable except that it is made available to (A) Company and/or
its Affiliates and (B) a limited number of Online Music Companies (which may
include Affiliates of Group) for online use, although it is made available to
other Persons for off-line use.

         (ee) "Term" shall have the meaning set forth in paragraph 2 below.

         (ff) "Third Party" shall mean any Person anywhere in the universe who
is not, as of any date of determination, then an Affiliate of Group or Company.


<PAGE>   5
                                       5



         (gg) "Third-Party Claims" shall have meaning specified in paragraph
9(b).

         (hh) "Third Party Payments" shall mean any payments required by
contract or law to a Person other than Group or one of its Affiliates. For
purposes of clarity, a payment made to Group or one of its Affiliates in its
capacity as an agent of a third party shall be a Third Party Payment (e.g., a
payment made to a Group Affiliate which is a music publishing company for the
benefit of an artist shall be a Third Party Payment hereunder).

         2. Term. The term of this Agreement (the "Term") shall commence on the
date of this Agreement (the "Commencement Date") and end on the earlier of (a)
the third anniversary of the Commencement Date and (b) the termination of the
Agreement pursuant to paragraph 8 below.

         3. Group Obligations.

         (a) Generally Available Content. During the Term, Group shall, and
shall cause its Affiliates to, regularly make available and grant the right to
use, Generally Available Content to Company and its Affiliates in the same
manner that Group or the applicable Group Affiliate allows Online Music
Companies to use the applicable Generally Available Content (it being understood
and agreed that, unless Group or an Affiliate thereof specifically grants such
rights to Company or an Affiliate thereof, Company shall not acquire any rights
in Generally Available Content greater than those rights generally granted by
Group or an Affiliate thereof to other Online Music Companies). If Generally
Available Content is generally provided by Group or an Affiliate thereof to the
Online Music Companies on specific terms and conditions ("Standard Terms")
(e.g., limitations in use, period of time for use, financial terms), Group and
its Affiliates shall provide the Generally Available Content to Company and its
Affiliates on the same Standard Terms. Group shall use commercially reasonable
efforts to make available, or cause to be made available, to Company all
Generally Available Content of a general promotional nature no later than such
content is generally made available to Online Music Companies; provided that
Group shall have no liability whatsoever for its failure to comply with the
requirements of this sentence. Notwithstanding the foregoing, Group shall not be
deemed to be in breach of this paragraph 3(a) for any purpose hereunder if such
breach is caused by the failure of any Group Affiliate (other than Controlled
Affiliates) to comply with this paragraph 3(a).

         (b) Special Content and Exclusive Content. (i) Group shall, and shall
cause its Controlled Affiliates to, from time to time provide the opportunity
for Company and its Affiliates to obtain the right to use Special Content or
Exclusive Content. All terms and conditions applicable to Company's or its
Affiliates' use of any particular Special Content or Exclusive Content shall be
negotiated in good faith by the parties. The parties acknowledge and agree that,
at the discretion of Group and its Controlled Affiliates, Special Content and
Exclusive Content may be made available to Company and its Affiliates only upon
the payment by Company or its Affiliates of mutually agreed consideration e.g.,
(A) a license or similar fee, or (B) an amount equal to all or a reasonable
portion of the Group's or its Controlled Affiliate's cost of developing and
creating such Special Content or Exclusive Content, or (C) an amount equal to
the costs of duplicating and shipping of the Special Content or Exclusive
Content. Examples of Special Content or Exclusive Content may be instances where
a Group or its Controlled Affiliate has the right to license or provide: (1) a
cybercast, made available first and exclusively to Company for a limited period
of time or a limited number of broadcasts, and for which Company would pay a fee
and any required Third Party Payments; (2) an exclusive chat with a Group Artist
on terms that may or may not include a fee; (3) prizes or promotional items
provided by Group or its Controlled Affiliate at no cost to Company or its
Affiliates; and (4) digital music downloads on terms that may or may not include
a fee. Notwithstanding anything to the contrary contained in this Agreement,
this Agreement does not place any restrictions whatsoever on Group and its
Affiliates' provision of Content (of any kind, type or nature) to any Person.

<PAGE>   6
                                       6



         (ii) Notwithstanding paragraph 3(b)(i) above, Group shall, and shall
cause its Controlled Affiliates, to grant Company and its Affiliates the right
to use, three items of Exclusive Content, in the aggregate, relating to the
Group Artists each calendar quarter.

         (c) Use of Content. For purposes of clarity, Company and its Affiliates
shall have no obligation to license, acquire or use any Content. With respect to
each license or purchase by a Company or an Affiliate thereof of Content (i.e.,
where Company or an Affiliate thereof is required to pay for such Content), the
parties shall promptly memorialize the financial and all other terms applicable
to such purchase and promptly provide a copy of such memorialization to each the
of Company Contact Person and the Group Contact Person (it being acknowledged
and agreed that failure so to provide such a copy shall not invalidate or
otherwise affect such license or purchase or the terms applicable thereto).

         (d) Group Contact Person. Group shall promptly after the execution of
this Agreement appoint (and shall maintain throughout the Term) one person to be
the primary contact person on behalf of Group and its Affiliates (the "Group
Contact Person"), which person may change from time to time as designated by
Group in its sole discretion. The Group Contact Person shall coordinate with the
Company Contact Person with respect to all operational and similar purposes
under this Agreement.

         4. Company Obligations.

         (a) Group Artist Web Sites. During the Term, Group shall have the right
to designate, not more than once each calendar quarter, up to 25 Group Artist
web sites owned or operated by Group or any of its Affiliates to be seamlessly
integrated into the listings or directories (or other display of the
availability of artist web sites) of artist web sites accessible by the UBL.com
search engine such that a user of such search engine will not be able to tell
which artist web sites are operated by Company and its Affiliates as opposed to
artist web sites operated by Group and its Affiliates; provided that Group shall
not designate any Group Artist web sites for which there exists, as of the date
hereof, a Group Artist Site. Company shall integrate the Group designated artist
web sites as provided above within 5 Business Days of receipt of Group's
designation notice. Company's placement of the Group designated artist web sites
in the UBL.com search engine shall be made in a manner which is no less
favorable to such web sites than the treatment accorded in Group Artist Sites,
and all other artist web sites referred to in the UBL.com search engine. If,
during the Term, Company or its Affiliates provides other listings or
directories of artist web sites (or other display of the availability of artist
web sites) or redesigns of same, Group designated artist web sites shall be
integrated into such listings in the same manner as is contemplated in the
UBL.com search engine.

         (b) Designated Group Artists. During the Term, Group shall have the
right to designate, not more than once each calendar quarter, two Group Artists
to be featured prominently on the Company and its Affiliates web sites,
including the UBL.com search engine, for a continuous period of not less than
two weeks; provided that Group shall not designate more than one Group Artist
each calendar quarter whose last album released within 36 months prior thereto
was certified "Gold" in the United States.

         (c) Availability of Marketing Support. During the Term and subject to
the further provisions of this paragraph 4, Company shall, and shall cause its
Affiliates to, make available to Group and its Affiliates any Marketing Support
that Company and its Affiliates make available to Third Parties (it being
understood that all terms and conditions of such Marketing Support shall be the
most favorable terms and conditions then offered by the relevant Company
Affiliate to any third party non-Affiliated to Company for comparable Marketing
Support). For purposes of clarity, Group and its Affiliates shall have no
obligation to acquire or use any particular Marketing Support. The parties shall
promptly



<PAGE>   7
                                       7



memorialize the terms and conditions applicable to the provision of such
Marketing Support and promptly provide a copy of such memorialization to each of
the Group Contact Person and the Company Contact Person (it being acknowledged
and agreed that the failure so to provide such a copy shall not invalidate or
otherwise affect such transaction or the terms applicable thereto).

         (d) Provision of Group Data. During the Term, Company shall provide,
and shall cause its Affiliates to provide, to Group copies of all Group Data
from time to time as requested by Group, but not less frequently than monthly.
The parties shall agree on the form and media in which such data shall be
provided to Group, and that Company shall reasonably cooperate with Group in
creating data collection fields for Group Artist Sites and with respect to the
sale of Group product. Notwithstanding the foregoing, the parties acknowledge
and agree that the provision of Group Data to Group may be subject to the
consent of the applicable Group Artist. Notwithstanding anything to the
contrary contained herein, at all times during the Term, the Group Data
provided to Group shall not be less comprehensive (i.e. as to type, scope and
depth) than similar data provided to similarly-situated Third Parties (e.g.,
record companies.

         (e) Provision of Other Data, Derived Analyses. During the Term, Company
shall notify, and shall cause each Company Affiliate to notify, Group promptly
after the date Company or an Affiliate thereof first makes available any Other
Data or Derived Analyses created by Company or an Affiliate thereof, to any
Third Party. Such notice shall identify in reasonable detail: (i) the nature of
such Other Data or Derived Analyses, and (ii) the terms and conditions such
Other Data or Derived Analyses was provided to such Third Party (provided that
such Other Data or Derived Analysis shall be provided to Group and its
Affiliates on the most favorable terms such Other Data or Derived Analyses is
then being provided by Company or its Affiliate to any Third Party). Company
shall not, and shall not permit any Affiliate thereof to, create or impose any
term on Group or an Affiliate thereof that would preclude Group or an Affiliate
thereof from having the same or more extensive rights to the relevant Other Data
or Derived Analyses as does the Third Party to which such Other Data or Derived
Analyses is initially provided. Notwithstanding anything contained in this
Agreement to the contrary, Company and its Affiliates shall not be obligated
under this Agreement to provide Group or any Affiliate thereof with any data (A)
if the applicable artist or entity has the right to approve the dissemination of
such data and has not give such approval, (B) the dissemination of such data
would violate the privacy policy of Company or the applicable Company Affiliate,
or (C) the dissemination of such data would violate any law, statute or
regulation then in effect including, if applicable, The Children's Online
Privacy Protection Act and any regulation promulgated by the Federal Trade
Commission or any other governmental entity (whether United States or foreign).
Without Company's prior written consent, or as permitted by the terms applicable
to such Other Data or Derived Analyses consistent with clause (ii) of the first
sentence of this paragraph 4(e), Group and its Affiliates shall not be entitled
to transfer, assign, sell or disclose any Other Data or Derived Analyses to any
Person other than to a Group Affiliate (and the Group Affiliate shall be so
restricted). Notwithstanding the immediately preceding sentence, Other Data or
Derived Analysis related to a particular Group Artist may be made available by
Group and its Affiliates to the applicable Group Artist (provided such artist
agrees that it shall not further assign, sell or disclose same). Notwithstanding
anything to the contrary contained herein, at all times during the Term, the
Other Data and Derived Analysis provided to Group shall not be less
comprehensive (i.e., as to type, scope and depth) than similar data and analysis
provided to similarly-situated Third Parties (e.g., record companies).

         (f) Obtaining Consents. Company shall use all commercially reasonable
efforts to obtain the consent of any artist or other Person required to maximize
the benefits accruing to Group and its Affiliates under paragraphs 1(g), 1(bb),
4(d) and 4(e). Furthermore, Company and its Affiliates shall use all
commercially reasonable efforts to negotiate agreements with Third Parties that
do not require the consent of such Third Party in order to maximize the benefits
accruing to Group and its affiliates under paragraphs 1(g), 1(bb), 4(d) and
4(e).


<PAGE>   8
                                       8



         (g) Company Contact Person. Company shall promptly after the execution
of this Agreement appoint (and shall maintain throughout the Term) one person to
be the primary contact person on behalf of Company and its Affiliates (the
"Company Contact Person"), which person may change from time to time as
designated by Company in its sole discretion. The Company Contact Person shall
coordinate with the Group Contact Person with respect to all operational and
similar purposes under this Agreement.

         5. Links. It is the parties intention to mutually agree on a series of
links between web sites owned or operated by the Group and its Affiliates, on
the one hand, and the Company and its Affiliates, on the other hand. In
particular, it is the parties intention to mutually agree on a series of links
between (a) the GetMusic LLC genre web sites and appropriate artist web sites
owned or operated by the Company and its Affiliates; (b) unique programming on
the GetMusic LLC web sites and appropriate web sites (including artist web
sites) owned or operated by the Company and its Affiliates; and (c) web sites
owned or operated by Group and its Affiliates, on the one hand, and the Company
and its Affiliates, on the other hand, relating to the same Group Artists. The
nature, size, type and prominence of such links will be negotiated in good faith
by the parties hereto.

         6. Intellectual Property. All of the intellectual property held, used
or provided by each party hereto and its respective Affiliates, including the
Limited Content provided pursuant to paragraph 7 below, is directly or
indirectly owned thereby or held thereby pursuant to valid and subsisting
licenses or sublicenses. The rights of each party hereto and its respective
Affiliates in, to, or under such intellectual property or its use thereof do not
conflict with or infringe on the rights of any other person. Except as expressly
provided in paragraph 8(b) below, paragraph 9 will be the sole and exclusive
remedy of the parties hereto for a breach of this paragraph 6.

         7. Content Use License. (a) Content License. Upon the delivery by Group
or any of its Affiliates to Company or any of its Affiliates of any Content
("Licensed Content") pursuant to this Agreement, such Group or Affiliate, as the
case may be (for purposes of this paragraph 7, "Licensor"), shall be deemed to
have granted to Company during the Term a revocable, non-royalty-bearing (except
as provided in paragraph 3), non-exclusive license (except as provided in
paragraph 3(b)) for use on English language only .com and .net web sites
targeted at U.S.-based consumers ("Permitted Web Sites"): (i) to reproduce the
Licensed Content in digital form (alone or in combination with other works,
including text, data, images, photographs, illustrations, animation, graphics,
video and audio segments, and hypertext links) and (ii) to reproduce, transmit,
display, distribute, perform, or otherwise communicate the Licensed Content
through electronic, magnetic, wireless, cellular, cable telephonic, terrestrial,
satellite, radiophonic, or any other communications technology, whether now
known or hereafter developed, as part of or in conjunction with any Permitted
Web Site owned or operated by Company or any of its Affiliates.

         (b) Ownership. Subject to the license granted hereby, as between
Company and its Affiliates on the one hand, and its Group and its Affiliates on
the other hand, the Licensed Content and all right, title, and interest therein
is and shall remain the exclusive property of Licensor.

         (c) Trademark License and Usage. (i) Licensor hereby grants to Company
during the Term a revocable, non-roaylty-bearing, non-exclusive license for use
on Permitted Web Sites to use




<PAGE>   9

                                       9



the trademarks, trade names, service marks, and logos owned, controlled, or
licensed by Licensor or any of its Affiliates and described in Schedule I
hereto; and upon the delivery by any Licensor to Company of any Licensed Content
pursuant to this Agreement, such Licensor shall be deemed to have granted to
Company during the Term a revocable, non-royalty-bearing, non-exclusive license
for use on Permitted Web Sites to use any trademarks, trade names, service
marks, or logos owned, controlled, or licensed by Licensor or any of its
Affiliates and incorporated in such Licensed Content (collectively, as they now
exist and as they may hereafter be modified, the "Licensor Marks"), solely for
purposes of and in connection with exploiting and otherwise using as permitted
herein the Licensed Content on any Permitted Web Site owned or operated by
Company or any of its Affiliates.

         (ii) Company shall: (A) prospectively after notice from Group to
Company thereof, comply with the standards established from time to time by the
applicable Licensor with respect to the form of such its Licensor Marks and
their usage; and (B) maintain good business standards in compliance with all
applicable Laws in all matters relating to the Licensor Marks.

         (iii) Company shall not: (A) use the Licensor Marks in any manner not
expressly contemplated by this Agreement; (B) use the Licensor Marks in any
manner which could reasonably be expected to diminish the commercial value of
such Licensor Marks, including in close proximity with any other trademark,
trade name, service mark, logo, name, or image which could reasonably be
expected to create any form of composite mark; (C) permit any unauthorized Third
Party to use the Licensor Marks; or (D) use or permit the use of any trademark,
trade name, service mark, logo, name, or image in a way which could reasonably
be expected to cause confusion with the Licensor Marks.

         (iv) As between as Company and its Affiliates, on the one hand, and
Group and its Affiliates on the other hand, the Licensor Marks and all right,
title, and interest therein are and shall remain the exclusive property of
Licensor, Company shall acquire no proprietary rights in, to, or under the
Licensor Marks by virtue of this Agreement or its use of the Licensor Marks
hereunder, and Company's use of the Licensor Marks hereunder shall inure solely
to the benefit of Licensor.

         (d) Right to Sublicense. Company shall have the right to sublicense to
any Affiliate thereof which is engaged in a substantially similar business, upon
the terms and subject to the conditions set forth in this paragraph 7, all of
its rights under this paragraph 7 with respect to the Licensed Content and the
Licensed Marks. Company shall have no other rights to sublicense the Licensed
Content and the Licensed Marks.

         (e) Revocability of Licenses. Notwithstanding the revocability of the
licenses granted pursuant to clauses (a) and (b) of this paragraph 7, Licensor
agree not to use the revocable nature of the licenses to frustrate the purposes
of this Agreement. Furthermore, Licensor agrees that it will not revoke the
license hereunder with respect to any Licensed Content unless any one of the
following is true: (i) Licensor or Group believes, in good faith, that the
Licensed Content or the use of the Licensed Content is causing, or may
reasonably be expected to cause, an artist relationship or label relationship
issue, (ii) the Licensor's rights in or to the Licensed Content expire, (iii)
the Licensor or any of its Affiliates become aware of any Action or threatened
Action regarding the Licensed Content or the use of the Licensed Content, or
(iv) Licensor or Group believes, in good faith, that the use of the Licensed
Content has, or will have, an adverse effect on Licensor or any its Affiliates
or any of their respective artists.



<PAGE>   10

                                       10



         8. Termination. (a) Either party hereto may terminate this Agreement at
any time by delivery of written notice of termination to the other party: (i) if
any representation or warranty of the other party contained herein (other than
with respect to paragraph 6 above) was not true and complete in all material
respects when made, and such other party fails to cure any such breach or
default, if curable, within thirty days of receipt of written notice thereof
from the terminating party; (ii) if the other party fails timely to comply in
all material respects with each covenant or agreement thereof contained in this
Agreement, and such other party fails to cure any such breach or default, if
curable, within thirty days of receipt of written notice thereof from the
terminating party; or (iii) if the other party makes a general assignment for
the benefit of creditors, or any proceeding is instituted by or against the
other party seeking to adjudicate it a bankrupt or insolvent, or seeking
liquidation, winding up or reorganization, arrangement, adjustment, protection,
relief or composition of its debts under any law relating to bankruptcy,
insolvency or reorganization; provided that, in the event of any such proceeding
instituted against the other party, such proceeding has not been stayed or
dismissed for a period of sixty days.

         (b) Notwithstanding anything to the contrary contained herein, either
party shall have the right to terminate this Agreement upon 30 days notice to
the other party in the event such party or its Affiliates are subject to an
Action directly related to a breach of Section 6, so long as such breach was not
caused by the party electing to terminate this Agreement. Notwithstanding
anything to the contrary contained herein, Group shall have the right to
terminate this Agreement upon 30 days notice to Company in the event Company or
its Affiliates becomes owned or controlled (as defined in the definition of
Affiliate) by a Competitor (as defined below) or this Agreement is assigned to a
Competitor; provided that Group shall not have such right of termination so long
as two of James Carroll, Marc Geiger, Steve Rennie and Keith Yokomoto remain
executives of the Company during the Term with responsibilities, which include,
the day-to-day management of the Company and its Affiliates. As used herein
"Competitor" means any Person that owns, operates, or manages an Online Music
Company or has significant operations involving the creation (i.e., traditional
"music label" activities) and/or distribution of music in a physical format.

         (c) The termination or expiration of this Agreement shall not release
either party hereto from any obligation accruing prior to the date of such
termination or expiration or which, in accordance with the terms hereof,
survives such termination or expiration, nor release a defaulting party from
liability for its default hereunder and for the Losses incurred by the other
party as a result of any such default hereunder.

         (d) Neither party will be liable to the other for incidental,
consequential, special, punitive or indirect damages, including, loss of profit,
loss of business or business opportunity.

         9. Indemnification. (a) General. Each party hereto (each such party in
its capacity as indemnitor under this paragraph 9, the "Indemnitor") shall
indemnify each other party hereto, each Affiliate of such other party, each
successor and assign of each such Person, and each Representative of each of the
foregoing (each such Person in its capacity as indemnitee under this paragraph
9, an "Indemnitee"), with respect to, and hold each of them harmless from and
against, all Losses based upon, resulting from, arising out of, or relating to
any breach or alleged breach by Indemnitor of any representation, warranty,
covenant, or agreement of such Indemnitor contained in this Agreement. To the
extent that any obligations of Indemnitor set forth in this paragraph 9 may be
invalid, illegal, or unenforceable, Indemnitor shall, to the fullest extent
permitted under applicable Law, contribute to the payment and




<PAGE>   11

                                       11



satisfaction of all Losses incurred by any Indemnitee. Each Indemnitee shall
promptly give Indemnitor notice of any matter which such Indemnitee has
determined has given or could reasonably be expected to give rise to a right of
indemnification hereunder, stating the amount of the Loss, if known, and method
of computation thereof, and describing in reasonable detail the facts and
circumstances upon which such determination is based; provided, however that any
failure to provide such notice shall not release Indemnitor from any of its
obligations under this paragraph 9 except to the extent that the Indemnitor is
materially prejudiced by such failure.

         (b) Third-Party Claims. The obligations and liabilities of Indemnitor
under this paragraph 9 with respect to Losses arising from claims of any Third
Party which are subject to the indemnification provided for in this paragraph 9
("Third-Party Claims") shall be governed by and contingent upon the following
additional terms and conditions:

                  (i) If an Indemnitee receives notice of any Third-Party Claim,
         such Indemnitee shall give Indemnitor notice of such Third-Party Claim
         within ten Business Days after the receipt by such Indemnitee of such
         notice; provided, however, that the failure to provide such notice
         shall not release Indemnitor from any of its obligations under this
         paragraph 9 except to the extent Indemnitor is materially prejudiced by
         such failure and shall not relieve Indemnitor from any other obligation
         or liability that it may have to any Indemnitee otherwise than under
         this paragraph 9;

                  (ii) If Indemnitor acknowledges in writing its obligation to
         indemnify such Indemnitee under this Agreement against any Losses that
         may result from such Third-Party Claim, then Indemnitor shall be
         entitled to assume and control the defense of such Third-Party Claim at
         its expense and through counsel of its choice (which counsel shall be
         reasonably acceptable to such Indemnitee) if it gives notice of its
         intention to do so to such Indemnitee within five Business Days after
         the receipt of such notice. In the event that Indemnitor exercises the
         right to undertake any such defense against any such Third-Party Claim
         as provided above, such Indemnitee shall cooperate with Indemnitor in
         such defense and make available to Indemnitor all witnesses, pertinent
         records, materials, and information in such Indemnitee's possession or
         under its control relating thereto as is reasonably required by
         Indemnitor. Similarly, in the event that such Indemnitee is conducting
         the defense against any such Third-Party Claim, Indemnitor shall
         cooperate with such Indemnitee in such defense and make available to
         such Indemnitee all such witnesses, records, materials, and information
         in Indemnitor's possession or under its control relating thereto as is
         reasonably required by such Indemnitee. Indemnitor shall not compromise
         or settle any Third-Party Claim without the prior written consent of
         the Indemnitee, unless in connection therewith, such Indemnitee is
         given a full and complete release with respect to such Third-Party
         Claim, in form and substance reasonably satisfactory to such
         Indemnitee.

         10. Miscellaneous.

         (a) Counterparts; Facsimile Signatures. This Agreement may be signed in
multiple counterparts. Each counterpart will be considered an original, but all
of them in the aggregate shall constitute one agreement. This Agreement and any
amendments hereto, to the extent signed and delivered by means of a facsimile
machine, shall be treated in all manner and respects as an original agreement or
instrument and shall be considered to have the same binding effect as if it were
the original signed version thereof delivered in person.



<PAGE>   12

                                       12



         (b) Successors and Assigns. Subject to paragraph 8 above, this
Agreement may be assigned to any Affiliate of the assigning party or to any
Person who purchases all of substantially all of the stock or assets of the
assigning party, provided that the assigning party shall remain primarily liable
under this Agreement for its obligations hereunder. In all other respects, this
Agreement shall not be assigned, in whole or in part, whether voluntarily or by
operation of law, without the consent of the other party hereto, and any such
purported assignment shall be deemed null and void and without force or effect.

         (c) Entire Agreement. This Agreement is intended by the parties as a
final expression of their agreement and is intended to be a complete and
exclusive statement of the agreement and understanding of the parties hereto in
respect of the subject matter hereof. This Agreement supersedes all prior
letters of intent, agreements and understandings between the parties with
respect to the subject matter hereof.

         (d) Amendments. This Agreement may be amended, modified or supplemented
only in a writing executed by each of the parties hereto.

         (e) Notices. All notices and other communications provided for or
permitted hereunder shall be made in writing by hand-delivery, first class mail
or overnight courier, shall be deemed given on the date received, if delivered
by hand or courier, and four days after deposit into the United States mail, if
mailed, and shall be delivered to the addresses for notice indicated on Schedule
II attached hereto, or at such other addresses as a party may hereafter
designate by notice delivered pursuant to this paragraph 10.

         (f) Relationship of the Parties. Notwithstanding any other relationship
between the parties hereto, or between or among them and their respective
Affiliates, nothing herein shall be deemed to constitute the parties a
partnership or joint venture.

         (g) Severability. If any term or other provision hereof is determined
by any court of competent jurisdiction to be invalid, illegal, or unenforceable,
in whole or in part, by reason of any applicable law or public policy now or
hereafter existing, and such determination becomes final and nonappealable, such
term or other provision shall remain in full force and effect to the fullest
extent permitted by law, and all other terms and provisions hereof shall remain
in full force and effect in their entirety.

         (h) Governing Law; Jurisdiction; Jury Trial. This Agreement shall be
governed by the laws of the State of New York. Each party hereto hereby
unconditionally and irrevocably submits, for itself and its property, to the
exclusive jurisdiction of any court of the State of New York and any federal
court of the United States of America, in either case, sitting in the City and
County of New York, and any appellate court therefrom, over any action, suit, or
proceeding based upon, resulting from, arising out of, or relating to this
letter agreement or any transaction or agreement contemplated hereby, or for the
recognition or enforcement of any judgment resulting from any such action, suit,
or proceeding. Each party hereto hereby unconditionally and irrevocably waives
all right to trial by jury in any action, suit, or proceeding (whether based on
contract, tort, or otherwise) based upon, resulting from, arising out of, or
relating to this letter agreement or any transaction or agreement contemplated
hereby.

         (i) Preparation and Negotiation of This Agreement. Each party hereto
has participated equally in the preparation and negotiation of this Agreement,
including all annexes, appendices, exhibits, and schedules hereto, and each
party hereto hereby unconditionally and irrevocably waives to the fullest extent
permitted by law any rule of interpretation or construction


<PAGE>   13

                                       13



requiring that this Agreement, including any annex, appendix, exhibit, or
schedule hereto, be interpreted or construed against the drafting party.

         (j) Survival of Representations and Warranties and Certain Covenants
and Agreements. Each party's representations and warranties contained herein,
and the covenants and agreements contained in paragraphs 9 and 10, shall survive
the termination or expiration hereof.

         (k) Headings and Examples. The headings in this Agreement are for the
convenience of reference only and shall not limit or otherwise affect the
meaning hereof. Whenever examples are used in this Agreement with the words
"including," "for example," "e.g.," "such as," "etc." or any derivation thereof,
such examples are intended to be illustrative and not in limitation thereof.

         (l) Publicity. Neither party hereto shall, and each party hereto shall
cause its respective Representatives not to, make or cause to be made any press
release or public announcement with respect to this Agreement or the related
equity investment by Group or one of its Affiliates in Company without the
express written consent of the other party hereto (which consent the other party
may give or withhold in its sole discretion).



                  [REMAINDER OF PAGE INTENTIONALLY LEFT BLANK]



<PAGE>   14

                                       14



         IN WITNESS WHEREOF, the parties have executed this Agreement as of the
date first written above.



                                     ARTISTdirect, INC.



                                     By: /s/ KEITH YOKOMOTO
                                         ---------------------------------------
                                          Keith Yokomoto
                                          President and Chief Operating Officer


                                     BMG MUSIC d/b/a BMG ENTERTAINMENT



                                     By: /s/ THOMAS W. MCINTYRE
                                         ---------------------------------------
                                          Name: Thomas W. McIntyre
                                          Title: Executive Vice President and
                                                 Chief Financial Officer




<PAGE>   15




                                                                      SCHEDULE I



                                 LICENSED MARKS



          TO BE PROMPTLY PROVIDED FOLLOWING EXECUTION OF THE AGREEMENT



<PAGE>   16

                                                                     SCHEDULE II


                             ADDRESSES FOR NOTICES


If to Company:            ARTISTdirect. Inc.
                          17835 Ventura Boulevard, Suite 310
                          Encino, CA 91316
                          Attention: President and Chief Operating Officer


With a copy to:           Lenard & Gonzalez LLP
                          1900 Avenue of the Stars
                          25th Floor
                          Los Angeles, CA 90067
                          Attention: Allen D. Lenard, Esq.

If to BMG:                BMG Music d/b/a BMG Entertainment
                          1540 Broadway
                          New York, New York 10036-4098
                          Attention: Executive Vice President and
                           Chief Financial Officer

With copies to:           BMG Music d/b/a BMG Entertainment
                          1540 Broadway
                          New York, New York 10036-4098
                          Attention: Senior Vice President and General Counsel

and                       Levin & Srinivasan, LLP
                          1776 Broadway, Suite 1900
                          New York, New York 10019
                          Attention: Notices (100/045)


                                       2

Source: OneCLE Business Contracts.