EXECUTIVE EMPLOYMENT AGREEMENT


This Agreement, entered into as of the 1st day of November, 2001 (the "Effective
Date"), between Ford Motor Company, a Delaware corporation, (the "Company") and
Carl E. Reichardt, an individual residing at 8 West Shore Road, Belvedere,
California 94920 (the "Executive").

                                    RECITALS

1.   The Company desires to retain the Executive and the Executive desires to
     accept employment with the Company under the terms and provisions set forth
     below.

                                    AGREEMENT

NOW, THEREFORE, in consideration of the mutual promises and covenants contained
in this Agreement, the Company and the Executive agree as follows:

1.   Term.  The Term of Executive's employment shall not be for a definite term.
     The Executive shall serve at the pleasure of the Board of Directors. At the
     will of either the Executive or the Company, the Executive's employment may
     be terminated at any time, without advance notice, with or without cause.
     For purposes of this Agreement, the period during which the Company employs
     Executive shall be known as the "Employment Period". Notwithstanding
     anything to the contrary contained herein, the Employment Period is subject
     to termination pursuant to Section 5.

2.   Employment.   The Company agrees to employ and engage the services of the
     Executive during the Employment Period as the Vice Chairman of the Company.
     The Executive agrees to serve the Company in the capacity of Vice Chairman.

3.   Job Description.

     3.1      Position and Duties. During the Employment Period, the Executive's
              position, duties and responsibilities shall be those of Vice
              Chairman of the Company provided, however, that the Company shall
              have the absolute right to modify or change the position, duties,
              responsibilities and title of the Executive in any respect, so
              long as the Executive shall continue to be employed in a senior
              executive capacity during the Employment Period. Executive shall
              perform such duties and have such responsibilities that are of the
              same character and nature as those typically performed by a Vice
              Chairman. Executive shall report to the Chairman of the Board of
              Directors and Chief Executive Officer. Nothing herein contained
              shall be construed to interfere with Executive's continued service
              on the Company's Board of Directors, including Board appointments
              to serve on Board Committees, and Executive shall continue on the
              Board solely at the discretion of the Board, subject to
              shareholder approval.

     3.2      Devotion of Efforts. The Executive shall devote such time as is
              necessary to perform Executive's job duties, use best efforts to
              promote the interests of the Company and perform faithfully and
              efficiently the responsibilities assigned to

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                                       2

              the Executive in accordance with this Agreement. During the
              Employment Period, Executive shall not engage in other employment,
              except with the prior consent of the Board of Directors; provided
              however, that Executive may continue to serve on those corporate
              boards of which he is a member as of the Effective Date.

4.   Compensation and Other Employment Terms.

     4.1      Base Salary.  During the Employment Period, the Company shall pay
              the Executive an initial annual base salary of $900,000 ("Base
              Salary").  The Base Salary shall be payable in the form of
              Restricted Stock under the terms and conditions of the Company's
              1998 Long-Term Incentive Plan (including Stock Option Plan).
              Shares of Restricted Stock shall be issued to Executive within
              thirty days after the end of any calendar quarter.  The number of
              Restricted Stock shares to be issued for any calendar quarter
              shall be determined by dividing the quarterly dollar amount of
              base salary by the Fair Market Value of Ford Common Stock on the
              last trading day of the calendar quarter for which the
              determination is being made. For November and December 2001, the
              number of Restricted Stock shares was 9768, and for January
              through March 2002, the number of Restricted Stock shares was
              13707.  Such shares were credited to a book entry account in
              Executive's name at EquiServe Trust Company, N.A., subject to
              execution of this Agreement.  The Executive may not sell,
              transfer, or otherwise dispose of any shares of Restricted Stock
              granted under this Section 4.1 for a period of one year from the
              grant date.  Prior to the expiration of any restrictions, the
              Executive will be notified by the Company and will be given the
              option to use share withholding or to write a check to the Company
              to pay income taxes on the value of the shares for which the
              restriction is lapsing.  During the restriction period, the
              Executive shall be eligible to receive dividend payments and shall
              be entitled to vote the shares.   Before the anniversary date of
              this Agreement, the Company shall review and evaluate the
              performance of Executive.  At the discretion of the Company, the
              Base Salary may be increased in consideration of the Executive's
              overall performance.  The Company reserves the right to pay
              Executive in cash for Base Salary at any time.

     4.2      Incentive Compensation. As further compensation, at the discretion
              of the Company, the Executive shall be eligible for annual
              incentive compensation payments in an amount determined under the
              Company's Annual Incentive Compensation Plan. The Company reserves
              the right to make any annual incentive compensation payments in
              the form of Restricted Stock, at the Company's discretion.

     4.3      Long-Term Incentive Program. Executive shall be eligible to
              participate in the 1998 Long-Term Incentive Plan (including
              Performance Stock Rights and Stock Options) on the same basis as
              other Company executives. The Company reserves the right to make
              any awards thereunder in the form of Restricted Stock, at the
              Company's discretion. On March 15, 2002, the Company awarded
              Executive Restricted Stock under such plan in the amount of
              295,770 shares for Executive's 2002 long-term incentive
              compensation.

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                                       3

     4.4      Employee Benefits and Services. The Executive shall be eligible
              during the Employment Period for the employee benefits and
              services customarily provided to senior executives of the Company,
              except as otherwise provided below:

               (a)    SSIP. Participation in the Savings and Stock Investment
                      Plan ("SSIP") shall be deferred until such time as
                      Executive receives cash salary from the Company. If the
                      Executive receives cash salary from the Company, Executive
                      shall be permitted to participate in the SSIP on the same
                      basis as available to other Company executives. Executive
                      will be vested in the SSIP after one year of Company
                      service.

               (b)    Retirement Plans and Retiree Life Insurance.  Executive
                      became ineligible to participate in the Company's
                      Directors Life Insurance and Optional Retirement Plan
                      ("Director's Plan") when he became an active employee of
                      the Company.  Executive shall participate in the General
                      Retirement Plan ("GRP") only on a non-contributory basis
                      until such time as Executive receives cash salary from the
                      Company.  If the Executive receives cash salary from the
                      Company, Executive shall be permitted to participate in
                      the GRP on the same basis as available to other Company
                      executives.  Executive will be vested in the GRP after one
                      year of Company service.  For the period in which
                      Executive is precluded from participating in the GRP on a
                      contributory basis, the Company shall provide Executive a
                      defined pension benefit through a combination of qualified
                      and non-qualified plans that will duplicate the GRP
                      benefit Executive would have been eligible to receive
                      under the GRP as if he had been a contributing member at
                      all times eligible, with a minimum benefit of at least
                      $1,250 per month.  Upon retirement, Executive shall be
                      eligible for $100,000 of Company paid life insurance.  In
                      the event Executive resigns as an employee but remains on
                      the Company's Board of Directors, Executive shall receive
                      the retirement arrangements described above and shall not
                      be eligible for the Directors Plan.  The retirement
                      arrangements described herein are subject to the Board of
                      Directors approval.

               (c)    Health Plans. Executive will continue participation in the
                      Board of Directors Comprehensive Medical Plan while
                      Executive remains on the Company's Board of Directors.
                      Executive specifically disclaims any participation in the
                      health, dental and vision plans made available to the
                      employees of the Company until such time as Executive
                      resigns from the Company's Board of Directors but remains
                      a Company employee.

               (d)    Changes to Employee Benefit Plans. Nothing in this
                      Agreement shall prevent the Board of Directors of the
                      Company from changing, modifying, amending or terminating
                      the employee benefit plans of the Company so as to
                      eliminate, reduce or otherwise change any benefit payable
                      under this Agreement.

               (e)    Other Prerequisites. Executive shall be entitled to all
                      other prerequisites consistent with those received by
                      other executives of the Company with similar rank. In
                      addition, Executive shall be entitled to use the Company

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                                       4

                      aircraft for personal use while the Company aircraft is
                      not being used for other business purposes. For this
                      purpose, personal use also shall include use by the
                      Executive's spouse and/or children provided the spouse
                      and/or children accompany Executive on the same trip. The
                      Company shall gross up Executive for the amount of tax
                      attributable to increased taxable income as a result of
                      the personal use of Company aircraft.

     4.5      Tax Reporting. Executive agrees to submit regular reports of
              personal use of the employee benefits as required under the
              Internal Revenue Code of 1986 to be treated as taxable income to
              Executive in order to allow the Company to determine the value of
              the employee benefits that must be reported to the Internal
              Revenue Service as compensation to Executive. Tax withholding on
              all elements of compensation shall be in accordance with
              applicable federal and state tax requirements and in accordance
              with Company polices and procedures.

5.   Termination.

     5.1      Death. This Agreement shall terminate automatically upon the
              Executive's death. All benefits and compensation then accrued
              hereunder, and under any plans provided for in Section 4.4 hereof,
              shall be paid to the Executive's beneficiaries, legal
              representatives, or heirs, as appropriate. Any outstanding shares
              of Restricted Stock shall be immediately vested as of the date of
              death and the Company shall take appropriate action to release any
              applicable restriction as of the date of death or as soon as
              administratively practicable thereafter.

     5.2      Disability. If, as a result of the Executive's incapacity due to
              physical or mental illness, the Executive (i) shall have been
              absent from the performance of Executive's duties with the Company
              for three consecutive months, and (ii) shall not, within thirty
              (30) days after written notice of termination is given to the
              Executive, have returned to the full-time performance of duties,
              the Company may terminate the Executive's employment for
              disability. During such period of absence, the Executive shall
              continue to receive the benefits provided in Section 4 hereof, and
              thereafter the Executive's benefits shall be determined under the
              Company's disability insurance plans and policies provided under
              Section 4.4 hereof. Upon termination of employment for continued
              disability, any outstanding shares of Restricted Stock shall be
              immediately vested as of the date of such termination and the
              Company shall take appropriate action to release any applicable
              restriction as of the date of such termination or as soon as
              administratively practicable thereafter.

     5.3      Voluntary Termination by Executive. At any time during the
              Employment Period, the Executive may voluntarily terminate
              employment with the Company upon prior written notice. In the
              event of such termination, all benefits and compensation then
              accrued hereunder, and under any plans provided for in Section 4.4
              hereof, shall be paid promptly to the Executive in accordance with
              such plans.

     5.4      Retirement. Executive may terminate Executive's employment
              hereunder by retirement during the Employment Period, provided the
              Company consents to

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                                       5

              such retirement action. In such event, this Agreement shall
              terminate automatically. All benefits and compensation then
              accrued hereunder, and under any plans provided for in Section
              4.4 hereof, shall be paid promptly to the Executive in
              accordance with such plans.

     5.5      Termination by Company. The Company may terminate the employment
              of Executive at any time, without advance notice, with or without
              cause. In the event of such termination other than for cause, all
              benefits and compensation then accrued hereunder, and under any
              plans provided for in Section 4.4 hereof, shall be paid promptly
              to the Executive in accordance with such plans.

6.   Proprietary Information. Executive acknowledges that Executive's work as an
     employee of the Company will likely involve access to and creation of trade
     secrets and other proprietary and confidential information concerning the
     Company, its customers, suppliers and other non-publicly known aspects of
     the Company's business (collectively "Proprietary Information"). Executive
     shall use Proprietary Information only as required by Executive's duties on
     behalf of the Company. Executive acknowledges that this limitation on use
     and disclosure prevents Executive from discussing Proprietary Information,
     even in general terms, with persons outside the Company, except to the
     extent authorized by the Chairman of the Board of Directors and Chief
     Executive Officer. Executive acknowledges that Executive's obligation to
     keep Proprietary Information strictly confidential shall survive the
     termination of Executive's employment and/or this Agreement. For purposes
     of this Agreement, Proprietary Information includes but is not limited to
     the following:

     (i) information, ideas, and materials of or about the Company or its
     Affiliates (an "Affiliate" is any company which controls, is controlled by
     or is under common control with the Company), employees, client companies,
     or others with whom the Company conducts business or with whom the Company
     has an obligation of confidentiality;

     (ii) information, ideas or materials of a technical nature such as research
     and development projects and results, software design and specifications,
     source and object code, training and training materials, invention,
     disclosures, patent applications, and other materials and concepts relating
     to products and processes; and

     (iii) information, ideas, or materials of a business nature such as
     nonpublic financial information; information relating to profits, costs,
     marketing, strategy, purchasing, sales, customers, suppliers, pricing,
     bidding, customer information, contract terms, employees, salaries, product
     development plans; business and financial plans, proposals and forecasts,
     client company information, marketing and sales plans and forecasts, any
     nonpublic internal functionality, algorithms, design parameters, and other
     proprietary features of the Company's current and anticipated products and
     research efforts.

     Executive acknowledges that the Proprietary Information is vital,
     sensitive, confidential and proprietary to the Company or the Company's
     Affiliates and constitutes Company or Company Affiliate trade secret
     matters.

7.   Company-Owned Intellectual Property Rights.  All right, title and interest
     in and to all of the Executive's "Discoveries" and work product made during
     the Employment Period

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                                       7

     in connection with the Executive's employment with the Company or relating
     to the business, shall belong solely to the Company, whether or not they
     are protected or protectable under applicable patent, trademark,
     service mark, copyright or trade secret laws.  For purposes of this
     Section 7, "Discoveries" means all inventions, designs, discoveries,
     improvements and works of authorship relating to the Company's
     know-how, processes, designs, computer programs and routines, formulae,
     techniques, developments or experimental work, work-in-progress, product
     improvements or modifications, domain or trade names or logos, or business
     plans, proposals or trade secrets that are related to the present or future
     business of the Company.  All works or other material containing or
     reflecting any such Discoveries and work product shall be deemed work made
     for hire and shall be owned by the Company without further consideration.
     If it is determined that any such works are not works made for hire,
     Executive hereby assigns to the Company all of the Executive's right, title
     and interest, including all rights of copyright, patent, and other
     intellectual property rights, to or in such Discoveries or work product.
     Executive shall keep the Company informed of the development of all
     Discoveries made, conceived or reduced to practice, in whole or in part,
     alone or with others, which either result from any work Executive may do,
     or at the request of, the Company, or are related to the Company's present
     or contemplated activities, investigations, or obligations.  The obligation
     to inform the Company of Discoveries shall continue for one year after
     termination of employment if the Discovery is based on Proprietary
     Information.  At the Company's request and expense, Executive shall execute
     any deeds or documents necessary to transfer ownership and control of any
     such Discoveries or work product to the Company and to cooperate with the
     Company or its nominee in perfecting the Company's title (or the title of
     the Company's nominee) in such materials.  Executive grants the Company a
     permanent, non-exclusive, paid-up and worldwide license under the
     Executive's intellectual property rights embodied in any Discoveries or
     work product that are delivered to the Company by the Executive in
     connection with the performance of services for the Company to use, have
     used, make, have made, sell and have sold such Discoveries and reproduce in
     quantities, prepared derivative works and publicly display and distribute
     such work product.

8.   Return of Company Materials Upon Termination. Executive acknowledges that
     all Proprietary Information prepared by Executive or coming into
     Executive's possession by virtue of Executive's employment by the Company
     are and shall remain the property of the Company or the Company's
     affiliates, as the case may be, and that upon termination of Executive's
     employment hereunder, Executive shall return immediately to the Company all
     Proprietary Information in Executive's possession, together with all copies
     thereof.

9.   Business Reputation. Each party to this Agreement acknowledges that the
     business reputation of the other is a valuable asset of such other party.
     Each party agrees that it shall take no action that publicly disparages the
     reputation or business of the other or, in the case of the Company, its
     customers, including, but not limited to, publishing material that
     disparages the other party, any of the other party's Affiliates, or, if the
     Company is the other party, the management or management practices of the
     Company, the Company's owners, its Affiliates or customers.

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                                       8

10.  Personal Assistants. In the event that Executive's two personal assistants
     are terminated from their employment by Wells Fargo Bank while Executive is
     employed by the Company, the Company shall employ the personal assistants
     as salaried employees at least at the same base salary as paid at Wells
     Fargo with eligibility for benefits available to other active salaried
     employees of the Company at that time, until the death of Executive.
     Company employment of the two personal assistants shall be on the same
     terms and conditions as applicable to other persons hiring into the Company
     at the same time. In the event the Company hires the personal assistants,
     the Company may terminate the employment of the personal assistants at any
     time, without advance notice, with or without cause.

11.  Miscellaneous.

     11.1     Entire Agreement. This Agreement (including the documents referred
              to herein) constitutes the entire agreement between the parties
              and supersedes any prior understandings or agreements between the
              parties, written or oral, to the extent they related in any way to
              the subject matter hereof.

     11.2     No Assignment; Assumption. This Agreement is personal to Executive
              and shall not be assigned by Executive, other than by last will
              and testament or by the laws of descent and distribution with
              respect to any amounts due hereunder. This Agreement shall inure
              to the benefit of and be binding upon any successor to the
              business or assets of the company which assumes this Agreement,
              whether expressly or by operation of law.

     11.3     Headings. The section headings contained in this Agreement are
              inserted for convenience only and shall not affect in any way the
              meaning or interpretation of this Agreement.

     11.4     Arbitration. Any controversy, claim or dispute of whatever nature
              between Executive and the Company arising out of or relating to
              this Agreement, or arising out of Executive's employment with the
              Company, shall be resolved by mediation in accordance with the
              Model Procedure for Mediation of Business Disputes of the CPR
              Institute for Dispute Resolution ("CPR"). If the mediation is not
              successful in resolving the dispute in thirty (30) days, the
              parties shall submit the dispute to binding arbitration in
              accordance with the CPR Rules for Non-Administered Arbitration of
              Business Disputes, by a sole arbitrator. The mediation/arbitration
              shall take place in Dearborn, Michigan. Each party shall bear its
              own costs, expenses and fees, including without limitation
              attorneys' fees and experts' fees with respect to any such
              mediation or arbitration. Judgment upon any resulting arbitration
              award may be entered in any court of competent jurisdiction.

     11.5     Notices. All notices, requests, demands, claims, and other
              communications hereunder shall be in writing. Any notice, request,
              demand, claim, or other communication hereunder shall be deemed
              duly given if (and then two business days after) it is sent by
              registered or certified mail, return receipt requested, postage
              prepaid, and addressed to the intended recipient as set forth
              below:

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                                       9

                         If to the Company:

                           Ford Motor Company
                           One American Road
                           Dearborn, Michigan  48126-2798

                           Attention: Secretary


                         If to the Executive:

                           Carl E. Reichardt
                           8 West Shore Road
                           Belvedere, CA  94920


              Either party may send any notice, request, demand, claim or the
              other communication hereunder to the intended recipient at the
              address set forth above using any other means (including personal
              delivery, expedited courier, messenger service, telecopy, telex,
              ordinary mail, or electronic mail), but no such notice, request,
              demand, claim, or other communication shall be deemed to have been
              duly given unless and until it actually is received by the
              intended recipient. Either party may change the address to which
              notices, requests, demands, claims, and other communications
              hereunder are to be delivered by giving the other party notice in
              the manner herein set forth.

     11.6     Governing Law. This Agreement shall be governed by and construed
              in accordance with the domestic laws of the State of Michigan
              without giving effect to any choice or conflict of law provision
              or rule (whether the State of Michigan or any other jurisdiction)
              that would cause the application of the law of any jurisdiction
              other than the State of Michigan.

     11.7     Amendments.  No amendment of any provision of this Agreement shall
              be valid unless the same shall be in writing and signed by both
              the Company and the Executive.

     11.8     Severability. Any term or provision of this Agreement that is
              invalid or unenforceable in any situation in any jurisdiction
              shall not affect the validity or enforceability of the remaining
              terms and provisions hereof or the validity or enforceability of
              the offending term or provision in any other situation or in any
              other jurisdiction.

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     11.9     Compensation Committee.  The terms of this Agreement are subject
              to approval by the Ford Motor Company Board of Directors
              Compensation Committee and shall not be binding or enforceable
              until such approval is obtained.


                                      *****

          IN WITNESS WHEREOF, the parties hereto have executed this Agreement as
of the date first above written.


                                          /s/ Carl E. Reichardt
                                       ----------------------------
                                              Carl E. Reichardt

Ford Motor Company

By: /s/  J. M. Rintamaki
   ------------------------

Title:     Secretary
      ---------------------


Source: OneCLE Business Contracts.